Sedar Franchise Program

Transforming window fashion.

History of Sedar

Timeless. Distinguished.

In 1892, a young businessman named Soubhi Selo opened a hardware store. He did not have a brand, but he had big ideas. He had a vision and he was dedicated. He offered high-quality products and inspired his customers with his dedication and business values. Over the years, his business flourished and his sons joined him. They took the business to neighbouring regions and expanded into paints and other home improvement products. Soubhi's grandchildren joined the business at a very young age, they learned the values and the dedication. In 1975, they introduced window fashion products under the brand name Sedar. Their mission was to continue their forefathers' legacy and build a globally recognized brand. Today, Sedar employs thousands of dedicated people and we're expanding globally. Our business principles remain the same as in 1892.

Sedar Rooted in Heritage Oriented to the Future.

Sedar Global,today.

Since 1975, Sedar has developed and

successfully introduced countless designs

and product concepts to the industry.

We currently operate 20 showrooms

across the GCC region, U.A.E, K.S.A,

Bahrain, Oman, Kuwait, and Qatar.

Brand Vision: To be a beaming source of inspiration to enrich our customers lifestyle. Brand Mission: Leading global décor trends. Setting the benchmark for an immersive retail experience. Delivering a clear, consistent, and high quality end-to-end experience to each and every customer.

Sedar La Pièce de Résistance

Brand Values through the Franchise System Consistent: A considered approach at every step of the process. Global: Worldly, high-quality. Inspired: Always the source of something interesting. Immersive: Making the end-to-end process positively memorable and enriching. Brand Behaviours through our Franchisees Dedicated: Committed to excellence. Perfectionist: Obsessive about even the most minute detail. Sincere: A trustworthy representative of the brand, and a trusted advocate of the customer. Creative: Always thinking of how to do things better, to lead, to inspire.

Sedar Franchise Program Dynamic Hybrid – Unique Five Platform World Class Concept

Logistics Installations

Customer Service

Retail

Showrooms (Customer Journey)

Head Office

IT Administration

Back Bone

Production

Factory

Quality

Operational Excellence

Sedar Franchise Program Projects

Country or Area Development

1. Implementation 2. Kick-off and Activation 3. Operations and Continuous Improvement

(2) (3) (1) (4) (5)

Franchise Program Overview

Back-bone efficiency

Rooted in Heritage. Oriented to the Future.

We replaced the need for artisan tailors with proprietary machine lines that produce the consistent Sedar quality. Our streamlined approach to business is based on the Lean Six Sigma, and Kaizen principles, ensuring a long-term competitive advantage. The business is process-based and KPI driven, measured and monitored to guarantee maximum efficiency and client satisfaction. Our model ensures the sustainability, continuity, and longevity of the business, based on continuous improvement. End to end golden service as our core value of immersive customer experience.

What are the support systems provided by Sedar?

Operational Support - Ongoing training and support in critical areas, including unit operations, customer service, sales, procurement, and administrative procedures.

Site Selection - Clear guidelines with direction for a suitable location, ensuring an appropriate site is located.

Marketing Support - Coordination and approval of marketing plans, advertising materials, and strategies.

Purchasing - Negotiation of quantity discounts on behalf of all franchisees.

Continued…  

Accounting / Audit / Legal - Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.

Ongoing Research and Development - Research methods and techniques for franchise operations, including new products, services, and business solutions.

Overall Program Oversight - Overall coordination and planning for the global Sedar franchise system.

Global Benefits - Top of mind brand, global recognition, and state of the art franchise system.

Franchise Project Milestones and Road-Map:

1. Payment of the upfront franchise fees and investment deposit upon signing 2. Hiring the franchise top management 3. Leasing the factory, flagship retail showroom, head office, and warehouse 4. Full design of the first showroom, factory, and warehouse 5. Hiring the fit-out contractor 6. Hiring and training key management positions 7. Hiring and training remaining line staff 8. Pre-opening preparations 9. Soft opening activities 10. Grand opening

What is the ROI of an average store?

Approximately 35% to 40 % depending on market indexes.

Unique Retail Concept

Sedar International.A glimpse into the future.

Dedicated. Perfectionist. Sincere. Creative.

Sedar International plans to expand globally.

In the next 5 years, we are planning to open 80 franchised showrooms in 18 different countries.

Sedar in MENA

Sedar in the MENA market

Opening up new possibilities

Sedar consistently enjoys a high level of brand awareness in the MENA region. In 2014, we were ranked first in terms of advertising spend. Based on extensive market research Sedar is the top of mind brand for the mid to high-end premium customers. The showrooms in the MENA region are among the first showrooms to be opened with our new model. A destination for customers in different countries, they will transform the world of window fashion in the region.

Thank You