Security As A Brand Marketing Security For Effective Security Awareness
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Transcript of Security As A Brand Marketing Security For Effective Security Awareness
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SECURITY AS A BRAND
MARKETING SECURITY FOR
EFFECTIVE SECURITY AWARENESS
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CARNEGIE INSTITUTE OF TECHNOLOGY
85 PERCENT OF YOUR SUCCESS IS DUE TO SKILLS IN “HUMAN ENGINEERING,” YOUR PERSONALITY AND ABILITY TO COMMUNICATE, NEGOTIATE, AND LEAD. ONLY 15 PERCENT IS DUE TO TECHNICAL KNOWLEDGE.
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SALES VS.
SOCIAL ENGINEERING
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WHERE’S YOUR BRAND?
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TAKE AWAY
Can I do this? How should I be looking at my
department? How are our “security” relationships? What things could I be doing to sell our
team’s services? What is my brand?
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THE ROLE OF SECURITY
to give the business everything it wants...
securely
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PERCEIVED ROLE OF SECURITY
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IT’S ALL ABOUT ME
Self Perception
How do you see: Yourself? Your role? Your value?
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IT’S ALL ABOUT YOUExternal Perception
How do they see you?
Company Employees Department Leaders Executive Management
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LET’S START THE HEAVY LIFTING
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STEP 1 – BUILD THE CULTURE Frame Your Mentality Approachability – Be That Positive
Interaction Leave No For The People Who Say Can’t Leave Can’t For The People Who Say No Provide Options and Solutions Win / Win
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STEP 2 – WORDS TO LIVE BY *VISION*
will be a recognized center of excellence will provide proactive security analysis, develop
robust security architectures and ingrain security awareness into the environment and culture.
will work in partnership to support the organization’s mission and goals.
will continue to foster an open and collaborative environment that stimulates the exchange and creation of knowledge within a unifying culture
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STEP 2 – WORDS TO LIVE BY *MISSION*
we will align ourselves directly with the business goals and strategies
To provide an exemplary level of expertise we will at all times:
Be knowledgeable and compliant with applicable policies, laws and regulations
Increase security awareness for all associates through training and education
Adopt a risk based approach to information and systems
Proactively detect, prevent, and investigate all relevant security threats, incidents, and trends
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STEP 3 – ESTABLISH YOUR BRAND
Who are you?
Define your name
Define your logo
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STEP 4 – BUILD YOUR STORE
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STEP 5 – MARKETING
What now?
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INITIAL PUBLIC OFFERING Who – are you? What – is this? When – is this
happening? Why – should I pay
attention? What’s in it for me? Be truly genuine…
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AWARENESS TRAINING
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PUBLIC ADVISORIES
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ARTICLES / INTERESTING FACTS
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ICON
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AWARENESS
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AN EXPERIMENT GONE WILD
The power of limited commodity and the fact that you never know what outside of the box will give you…
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TIME TO CLEAN UP
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STEP 6 – APPLY HUMILITY Unknown Quantity Listen Hear Offer Own
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STEP 7 – PLAY YOUR PART Visionary Consultant Designer Architect Engineer Admin Admin Assistant Communicator Documentation
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STEP 8 – TIME AND REPETITION
IT TAKES TIMETO CREATE EXCELLENCE.IF IT COULD BE DONE
QUICKLY,MORE PEOPLE WOULD
DO IT.- JOHN WOODEN
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DOES IT PAY OFF? " You guys have done a really good job
turning around what was a super tanker of bad perception".
kudos to you for effective communication. Your Spotlight article is awesome and I really like the communication Corporate Security is sending out to associates. Many times I have forwarded your tips on to my kids to help them become better information on social media and other security risks.
I wanted to say thanks for your articles. They’ve made me more cautious about responding to emails. I’m trying to sell my home and this morning, I received what appeared to be a response to my submission, I may have easily given my information away had I not read your latest this morning.
I just wanted to mention that I really enjoy reading your articles on the Home page. If there is anyone who can make security interesting, it’s you =)
I just wanted to thank you for the security article on the Portal. I have shared it with family and friends. It was not just enjoyable to read, it was excellent information that was so simple yet no one (including myself) has ever brought up these “Tips”….Thanks
Creatively presented consequential information – the type that will stick in people’s minds – have an impact! Nice work! I’m impressed!
That was beautiful. Your Spotlight things are the only ones I ever read.
Great article – you made me smile while giving unexpected but ever so practical tips.