Securities America Using LinkedIn to Access the Affluent Presentation
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Transcript of Securities America Using LinkedIn to Access the Affluent Presentation
Using LinkedIn to Access the Affluent
SOCIAL MEDIA IS FOR…• The Mass Consumer• The Lowest Common Denominator• Younger people• People with too much time on their
hands• People who just want to play games &
goof off• People who don’t make much money
Right?
The Truth
74%Affluents aged 55-70
have 1 or more social network profiles
Unity Marketing Study
The Truth
34%Affluents use social media
specifically for personal finance & investing purposes
Cogent Study
The Truth
70%Of those have reallocated
investments or have started or changed their
relationship with investment providers
Cogent Study
The Truth
5 millionHigh Net Worth Investors
in the U.S. and Canada actively
using social media to help them
with their financial decisions
LinkedIn and Cogent Study
The Truth
87%Advised HNW Investors are
social media users, with 69% active on LinkedIn
LinkedIn and Cogent Study
Yes…your clients are on LinkedIn
The Truth
LinkedIn and Cogent Study
The TruthHalf
HNW Investors who are active on LinkedIn
are unadvised
LinkedIn and Cogent Study
= 1.875 mil US & Canadian HNW Investors
LinkedIn Profile• You need to TRULY Differentiate
yourself on your profile.
• Clearly identify your target market.
• Search Optimize
Prospecting Time!
Sharing
Sharing
Sharing
Sharing
Sharing
Sharing
Collaboration
Investment/ Financial Advisor
Accountant
Estate Planning Attorney
Insurance Agent
Debt Manager/Banker
SH
AR
ES
HA
RE
SHARESHARE
ExamplesSTRATEGIC GOLF OUTING
ExamplesFUNDRAISING GALA / EVENT
ConclusionsLinkedIn tells you when a prospect
is within reach.
LinkedIn gives you the roadmap to reach valuable prospects.
What could your business look like withthat level of intelligence & access?
LinkedIn provides a platform to getvisibility to HNW individuals.