Secure Swiss Data Corporate Deck
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Transcript of Secure Swiss Data Corporate Deck
Not Everyone Has Something To Hide, But We All Have Something To Lose
ABOUT OUR BRAND
Headquartered in Switzerland, home of the world’s best privacy laws.
Secure Swiss Data provides an online encrypted email & data transfer suite of products that include scheduling, tasks, calenders and Silent Phone.
ENGINEERED FROM THE GROUND UP
SECURE SWISS DATA – YOUR
DIGITAL VAULT
• Our Swiss based servers are protected by a unique combination of terms of services, law, operational principles of data protection and technology.
• Secure Swiss Data was developed to fill the gap between technology and the lack of online security.
Services from basic email to our productivity suite for individuals, small and medium corporate accounts, including the ability to create bespoke systems for Enterprise, and of course encrypted calling.
Secure Swiss Data has partnered with the leading provider of encrypted email and secure cloud solutions Kolab Systems AG.
Secure Swiss Data has been appointed to work with Silent Circle – the leading provider of encrypted voice calles, texts and video built on ZRTP key-agreement protocol.
KOLAB SYSTEMS
SILENT CIRCLE
BESPOKE SOLUTIONS
SECURESWISS DATA
A PARTNERSHIP OF BESPOKE SOLUTIONS
INFORMATION
EDUCATE
SALES
SECURESWISS DATA
BRAND – CUSTOMER COMMUNICATION
LANGUAGE
what we do?how we can help?why choose us?
Knowledge base is answering questions like:why privacy is important?what will happen if you don’t protect your data?
‘‘Just secure email’’ or “Productivity suite”30 day trial option for both productsSilent Circle products and solutions
SERVICES
For Secure Digital Communication we are able to provide a complete array of services, which include:
ENCRYPTED E-MAIL & SECURE CLOUD STORAGE
SECURE FILE STORAGE & SHARING
SECURE CONTACT STORAGE & SHARING
SECURE CALENDAR & TASK MANAGER
SECURE VIDEO CALLING
SECURE VOICE CALLING
SECURE TEXT MESSAGING
BASED ON THE VARIETY OF SERVICES WE PROVIDE 2 PRODUCTS:
JUST SECURE EMAIL PRODUCTIVITY SUITE SILENT CIRCLE
Secure Email includes:
Encrypted Email
2Gb of storage
Files & Sharing
Tasks & Notes
Calendar & Scheduling
Contacts management
Own personal domain
Manage and add users online
Productivity Suite includes:
Encrypted Email
8Gb of storage
Files & Sharing
Tasks & Notes
Calendar & Scheduling
Contacts management
Own personal domain
Manage and add users online
Silent Circle products:
Silent Phone software
Blackphone (with Silent OS)
Unlimited peer-to-peer calling
Unlimited secure messaging
Up to 100Mb file transfers
Full Burn Functionality
Video Calls
Conference calls (up to 6 callers)
Secure Swiss Data is able to fill the gap as a one-stop solution providerto all the secure communication needs of an individual, company’s
and corporates enterprises.
A 360 DEGREE SECURE COMMUNICATIONSOLUTION PROVIDER
TARGETS
TARGETMARKET
• MEDICAL AND PHARMACEUTICAL
• GOVERNMENT & ORGANIZATIONS
• EDUCATION INSTITUTES
• BANKS AND FINANCE INSTITUTIONS
• LEGAL, CONSULTING, & ACCOUNTING
ORGANIZATIONS
• MANUFACTURING (AEROSPACE & AUTO)
• ENERGY (HYDRO, OIL & GAS)
• INFORMATION TECHNOLOGY
• INTERNET SERVICE PROVIDERS
• SMALL & MID SIZE BUSINESSES
• ENTERPRISES (BE-SPOKE SOLUTIONS)
• YOUNG PROFESSIONAL & INDIVIDUALS
TARGET GEOGRAPHIES
With a global presence and focus, Secure Swiss Data is currently establishing a strong team network of agents and partners worldwide.
The Americas and Europe will be our primary focus area over the next 6 months.
As India is one of the largest markets and the back-office of support services to the world, SSD has established India as its base in the Asia-Pacific region.
With the strength of the global technical support team and an aggressive sales campaign headed up from our Canadian office we plan to market worldwide over the next twelve months.
MARKETING STRATEGY
1) STRATEGIC POSITIONING (EARLY ADOPTER)
SSD has launched its products, website and social media profiles and is defining the delivery model and targeted audience by a strategic positioning exercise and target market simulation and testing.
2) BRAND DEVELOPMENT
Brand Development is one of the most valuable assets of the company and is being carefully crafted in order to present SSD to its consumers.
SSD is building its brand identity through its online presence and events attendance.
3) WEB PRESENCE
Secure Swiss Data’s website is established not just for presentational purposes of the products and services, but also to educate visitors regarding online privacy through its Knowledge base. Its purpose is to ensure potential clients that we care about their privacy and want to protect their personal data.
IN THIS WORLD OF INTANGIBLES
AND ENDLESS COMPETITION BRANDING IS EVERYTHING
4) BLOG & SOCIAL MEDIA STRATEGY
SSD’s blog, referred to as its Knowledge Base, is constantly updated with relevant and engaging content that covers online privacy related topics.
The social media daily updates are creating brand awareness with its followers.Interesting content that appears in followers’ news feeds, produced and shared by SSD, is keeping them In-The-Know of all the latest privacy topic updates.
5) EMAIL CAMPAIGNS
SSD moves the conversation about the business to a more personal environment — the inbox. By leveraging the power of permission-based email marketing, SSD uses this kind of direct line communication to inform its users and potential users on news and updates.
6) CROWD SOURCING
Crowd sourcing for business development, market research and opinion gathering.
ATTRACTENGAGECONVERT
7) SEO AND LINK-BUILDING
Creating On-page SEO optimised content for the blog, based on keyword research ensures brand positioning and high ranking Search engine optimisation.
Off-page SEO together with social media activities for the content create link-building processes and improve its rankings.
8) ONLINE, OFFLINE AND OOH ADVERTISING
Online advertising through Google Adwords, Facebook, LinkedIn and Twitter to ensure a precise target audience. With mainstream advertising through OOH medium, newspapers and magazines to build brand awareness and recall.
A GOAL WITHOUTA PLAN IS
JUST A WISH
PR STRATEGY
EVERYTHING YOU DO OR SAY IS
PUBLIC RELATIONS
1) DIGITAL PR AND PARTNERING To support and drive the SSD’s web presence and social media marketing activities, a digital PR and partnering program to drive communications, traffic and networking including word of mouth (WOM), Twitter and LinkedIn.
SSD continues to appear online and across industry-related media sources.
2) SPEAKING AND BRIEFING
Extensive participation in specific exhibitions including creating event promotional campaigns. Targeted speaking and media briefing events to ensure that our brand remains recognisable.
