Section 14.1• Identify the technical needs of a Web server• Evaluate Web hosts• Compare and contrast internal and external Web hosting

Section 14.2• Select a Web site name• Register a domain name• Maintain a site’s page names and directory structure• Publish a Web site• Test a published Web site

Section 14.3• Identify techniques for publicizing Web sites• Insert meta tags• Identify techniques for increasing Web site traffic• Evaluate the use of cookies for targeted marketing

14.1 Web ServersGuide to Reading

Main Ideas

Publishing a Web site involves transferring the site’s page files from a local computer to a Web server. Web hosts give customers access to Web servers in return for a fee.

Key Terms

publish

Web server

Web host

host

Web server clusters

internal Web hosting

external Web hosting

pp. 370-373

14.1 Web ServersThe Technical Needs of a Web Server

When choosing a Web Web serverserver to publishpublish your site, consider:

• CPU Power

• Hard Drive Speed and Capacity

• Communications Channel Bandwidth

• Scalability

• Reliability

Web server A powerful computer that maintains a constant connection to the Internet; stores Web pages and makes them available on the Internet. (p. 370)

publish To transfer files from a local computer to a remote Web server so that the Web site can be viewed over the Internet. (p. 370)

pp. 370-373

pp. 370-373Web Servers

Use the Folders Properties dialog box to determine the size of your Web site.

The Technical Needs of a Web Server

14.1

14.1 Web ServersWeb Hosts

Many individuals and companies pay Web Web hostshosts to store their site for them.

For reliability, many large Web hosting companies provide Web server Web server clustersclusters to ensure that service will not be interrupted.

Web host A business that provides Web server space to customers for a fee. (p. 371)

Web server cluster System that stores a Web site on multiple physical computers that act as a single virtual host. (p. 372)

pp. 370-373

14.1 Web ServersInternal Versus External Hosting

The decision to utilize internal Web hostinginternal Web hosting or external Web hostingexternal Web hosting depends on several factors:

• Cost

• Performance

• Reliability

internal Web hosting When a company uses its own Web server to host its Web site. (p. 373)

external Web hosting When a company pays another business to host its Web sites. (p. 373)

pp. 370-373

pp. 370-373Web Servers

• Activity 14A – Calculating Web Site Size and Bandwidth (p. 372)

14.1

14.2 The Publishing ProcessGuide to Reading

Main Ideas

HTTP and FTP are the two main protocols used to transfer Web files to a Web server. Test your published site on different hardware and in different browsers.

Key Terms

InterNIC

case sensitive

directory structure

download

upload

cross-platform testing

pp. 375-380

14.2 The Publishing ProcessNaming a Web Site

Naming a Web site is an important part of the process. Consider these guidelines:

• Choose a logical name

• Keep the site name short

• Choose a unique name

Make sure you register your domain name at a Web site like InterNICInterNIC.

InterNIC A Web site providing information about the Web name registration process. (p. 376)

pp. 375-380

14.2 The Publishing ProcessReviewing Page Files and Folders

When you are ready to publish you site, you should verify folder names and directory structuredirectory structure.

Many servers are case case sensitivesensitive, which can cause your pages to not connect correctly if your file names are not verified.

directory structure A hierarchy used to organize folders and the files contained in the folders; also called folder structure. (p. 377)

case sensitive Distinguishing between file names that contain uppercase and lowercase letters and those that contain only lowercase letters. (p. 376)

pp. 375-380

14.2 The Publishing ProcessTransferring Files to a Server

There are two popular methods to transfer or uploadupload Web files to a Web server.

• HTTP• FTP

Virtually all Web servers use HTTP to access or downloaddownload Web pages.

upload To transfer data from a client (user) computer to a server. (p. 378)

download To transfer data from a file server to a client (user) machine. (p. 378)

pp. 375-380

pp. 375-380The Publishing Process

The publish log can help you track your file transfers to the FTP site.

Transferring Files to a Server

14.2

14.2 The Publishing ProcessTesting a Published Web Site

It is important to perform cross-platform testingcross-platform testing on your Web site after you publish it to ensure that is displays and functions properly.

Make sure that you test it on various hardware configurations as well as on different browsers.

cross-platform testing The process of testing Web sites on a variety of computer hardware and software configurations to make sure that the site will function properly for different users. (p. 380)

pp. 375-380

pp. 375-380The Publishing Process

• Activity 14B – Publishing a Web Site Using FTP (p. 378)

14.2

14.3 Promoting a Web SiteGuide to Reading

Main Ideas

A published Web site serves little purpose if few people know about it. You can use different methods to promote your Web site.

Key Terms

publicize

spam

link trading

meta tag

pp. 382-386

14.3 Promoting a Web SitePublicizing Web Pages

You can publicizepublicize your Web site through a variety of methods:

• E-mail advertising including spamspam

• Print advertising• Link tradingLink trading• Registering with search tools• Using meta tagsmeta tags

publicize The process of letting the general public know that your Web site exists and telling them how to access it. (p. 382)

spam Unsolicited e-mail messages. (p. 382)

link trading An agreement between Web site publishers to display a link to each other’s sites; inexpensive way to publicize Web sites. (p. 383)

meta tag A piece of HTML code that the Web author places in the page document to help search engines categorize the page; does not affect how the site is displayed. (p. 384)

pp. 382-386

pp. 382-386Promoting a Web Site

Most Web site publishers will want to expand their user base over an extended period of time. Some techniques to increase Web site traffic include:

• Offer periodic sales and promotions

• Give away prizes

• Offer recognition

Increasing Web Site Traffic

14.3

pp. 382-386Promoting a Web Site

Many Web publishers use cookies to gather information about their Web audience.

Businesses use cookies to target users that they think will want to know about a particular promotion or product.

Using Cookies for Targeted Marketing

14.3

pp. 382-386Promoting a Web Site

• Activity 14C – Registering a Web Site with a Search Engine (p. 383)

• Activity 14D Adding Meta Tags to a Web Site (p. 384)

14.3

Chapter 14

For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.

Resources