Secrets To Social Media Success
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www.Kadidid.com Host: Eve Colantoni CEO of Integrative Nutrition Speaker: Kady Chiu Founder of Kadidid Consulting Social Media Success
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Transcript of Secrets To Social Media Success
www.Kadidid.com
Host: Eve ColantoniCEO of Integrative Nutrition
Speaker: Kady ChiuFounder of Kadidid Consulting
Secrets to Social Media Success
• Next generation of communication
• Uses technology to streamline the information sharing process
• New way of people working together
Technology
Social Interaction
Community
Collaboration
Connection
Conversation
What is Social Media? Web 2.0?
Example of Social Media sites
Social media delivers valued collaboration tools to enhance virtual teams and communities
Facebook: 113M Yearly Increase 248%Linkedin: 20M Yearly Increase 95%Twitter: 12M Yearly Increase 1,164%
Increasing Trend
Twitter is a free social networking and micro-blogging service
Tweets: text based message sent via Twitter. up to 140 characters
Followers: Subscribers to the author’s page
@Kadidid
Monitoring Twitter Conversation using Seesmic
FB Group vs. Fan Page
Source: www.searchenginejournal.com
Blogs: One size does not fit all
A web log
Tips on starting a blog
1. Read.. 2. Be genuine, Be Transparent 3. Don’t oversell4. Tell a story without ranting 5. BE Patient
The Power of RSS
by Matthew Forsythe
= Real Simple Syndication
What’s your online personality?
1. Put your self on the web
2. Develop a compiling message
3. Spend some time on SEO
4. Be genuine. Be ready to share.
• NOW IS GONE – BY GEOFF LIVINGSTON
• GROUNDSWELL - BY CHARLENE LI & JOSH BERNOFF
•THE OPEN BRAND: - BY KELLY MOONEY
•THE NEW INFLUENCERS: A MARKETER’S GUIDE TO THE NEW SOCIAL MEDIA - BY PAUL GILIN
Social Networking Books
Blogs
WOMMA (Word of Mouth Marketing Association) http://womma.org
Web-Strategist, by Jeremiah Owyang http://www.web-strategist.com/blog/
Enterprise Web 2.0 http://blogs.zdnet.com/Hinchcliffe/
Mashable.com http://mashable.com/
Sales 2.0 http://sales2.com
Wine Library grew from $4 M - $40 M in 3 years
Meet Gary Vay.ner.chuck
Where do you start?
• Explore• Participate• Strategize• Tools• Promotion
www.Kadidid.com
Contact Information:
www.Kadidid.com
301.332.5649
THANK YOU !
