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Secrets of the Best Global Websites
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S f h B Gl b l W b iS f h B Gl b l W b iSecrets of the Best Global Websites Secrets of the Best Global Websites
Join us in tweeting this webinar#LIOX @Lionbridge @johnyunker
Presented by John YunkerModerated by Paula ShannonMay 2010
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Housekeeping
Disable pop‐up blockers (recommended)
‘Help’ button on the webinar console or http://webcast.on24.com/clients/help/index.htmlhttp://webcast.on24.com/clients/help/index.html
Request slides: [email protected], [email protected]
‘Q ti ’ b i l l ft‘Question’ box in lower left corner
Follow up email with link to on demand recording
Company confidential – distribution prohibited without permission
Follow‐up email with link to on‐demand recording
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Introductions
John YunkerCo‐founder, Byte Level Research, Author
jyunker@bytelevel [email protected] Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services He has authored a number of landmark reports, including The Web Globalization Report Card
Paula ShannonPaula ShannonCSO, SVP and General Manager, Lionbridge
[email protected] than 23 years experience in the translation and localizationMore than 23 years experience in the translation and localization industryResponsible for sites in 26+ countries, driving new services and sustainable solutions, ensuring the continued delivery of innovation d ti ll t b d f Gl b l 1000 t
Company confidential – distribution prohibited without permission
and execution excellence to a broad range of Global 1000 customers
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About Lionbridge
Global ScaleGlobal Scale Market LeadershipMarket LeadershipGlobal ScaleGlobal Scale4,600 employees 26 countries
• Global network of 25,000 translators
Market LeadershipMarket LeadershipLeader in $14B services industry• Translation and adaptation of products
and content for international markets
Global ClientsGlobal ClientsRecurring relationships with 500+
Hosted TechnologyHosted TechnologyW b b d l t h l Recurring relationships with 500+
global clients• 80% of revenue comes from recurring clients• 12 of the Fortune 20 companies are client
Web-based language technology platform• Enhances competitive advantage• Drives efficiency
Company confidential – distribution prohibited without permission
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Define “Best”
Global Reach: How many languages does the web site support?
Company confidential – distribution prohibited without permission
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Company confidential – distribution prohibited without permission
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
Company confidential – distribution prohibited without permission
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
Localization: How relevant is the web site to the user’s culture andweb site to the user s culture and country?
Community Localization: Community ocali ation:Does the site support locally generated content and foster community?
Company confidential – distribution prohibited without permission
community?
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Define “Best”
Global Reach: How many languages does the web site support?
Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?
Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
Localization: How relevant is the web site to the user’s culture andweb site to the user s culture and country?
Community Localization: Community ocali ation:Does the site support locally generated content and foster community?
Company confidential – distribution prohibited without permission
community?
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Company confidential – distribution prohibited without permission
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Best Global Websites
Company confidential – distribution prohibited without permission
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Best Global Websites
40+40+ languages
Company confidential – distribution prohibited without permission
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Company confidential – distribution prohibited without permission
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Above‐average global gateways
Company confidential – distribution prohibited without permission
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Above‐average global gateways
Above‐average localization
Company confidential – distribution prohibited without permission
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Best Global Websites
40+40+ languages
Excellent global consistencyExcellent global consistency
Above‐average global gateways
Above‐average localization
Global community engagement
Company confidential – distribution prohibited without permission
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The Internet connects computers.
Language connects people.people.
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Global design isGlobal design isless designg
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The Best Global Websites
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Exceptions to the rule
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Exceptions to the rule
Company confidential – distribution prohibited without permission
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Exceptions to the rule
Company confidential – distribution prohibited without permission
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Exceptions to the rule
Company confidential – distribution prohibited without permission
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If they can’t find itIf they can’t find it,it doesn’t exist
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Company confidential – distribution prohibited without permission
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Country codes today:
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Country codes tomorrow:
Internationalized Domain Names (IDNs) are here!( )
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Localization isLocalization is10% translation
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Localization is…
LanguageLanguage
CultureCulture
DemographicDemographic
NicheNiche
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Localization is details
CurrenciesMeasurement systemsD d i fDate and time formatsPhone number formatsLocal/regional regulationsCalendarsCharacter encodingCapitalizationCapitalizationCollation (Sorting)Text input/outputKeyboard layoutsPaper sizesBody language
Company confidential – distribution prohibited without permission
Body languageColors and icons
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Localization is details
CurrenciesMeasurement systemsD d i fDate and time formatsPhone number formatsLocal/regional regulationsCalendarsCharacter encodingCapitalizationCapitalizationCollation (Sorting)Text input/outputKeyboard layoutsPaper sizesBody language
Company confidential – distribution prohibited without permission
Body languageColors and icons
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Localization is content
About the Product/Product/ Service
TranslatedAbout Us
Translated
Support
CommunityUser Generated
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Most local content is never translated
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Most local content is never translated
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Most local content is never translated
Company confidential – distribution prohibited without permission
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Social is now on the home page
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Social is now on the home page
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Social is now on the home page
Company confidential – distribution prohibited without permission
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John Yunkerjyunker@bytelevel com
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[email protected]/johnyunker
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Mark Your Calendars!
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Knowledge Center
• Building Stronger Brands Around the World: A Guide to Effective Global Marketing
Download White Papers
to Effective Global Marketing• Strengthening Global Brands: Key Steps for Meaningful Communications around the World
• Building a Global Web Strategy: Best Practices for l i i l O li d
View Webinars On‐Demand
Developing your International Online Brand
• Localizing for the Chinese Market• Going Global with Multimedia: Best Practices for Localizing Multimedia
• Localizing for the Chinese Market• Going Global with Multimedia: Best Practices for Localizing Multimedia
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• Mastering Multilingual Marketing• Mastering Multilingual Marketing
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Questions?
J h Y kJohn Yunker
Gl b lB D iTwitter.com/[email protected]
Paula [email protected]
www.GlobalByDesign.com
Lionbridge
twitter.com/PaulaBShannon
Lionbridgewww.lionbridge.comhttp://blog.lionbridge.com
http://twitter.com/Lionbridge
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p // / g
http://www.facebook.com/L10nbridge