Secrets of Online Leasing
-
Upload
on-site -
Category
Real Estate
-
view
43 -
download
0
Transcript of Secrets of Online Leasing
![Page 1: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/1.jpg)
Secrets of Online Leasing
![Page 2: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/2.jpg)
How did we get here?
![Page 3: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/3.jpg)
Apartment leasing process
Find Apply Qualify Lease
![Page 4: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/4.jpg)
On-Site circa 2004
Find Apply Qualify Lease
Print advertisingReferralsWalk/drive by
Leasing agentPay in person Sign in person
![Page 5: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/5.jpg)
“Online” “Leasing”Bring the noise
![Page 6: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/6.jpg)
![Page 7: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/7.jpg)
![Page 8: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/8.jpg)
![Page 9: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/9.jpg)
![Page 10: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/10.jpg)
![Page 11: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/11.jpg)
![Page 12: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/12.jpg)
![Page 13: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/13.jpg)
![Page 14: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/14.jpg)
![Page 15: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/15.jpg)
![Page 16: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/16.jpg)
![Page 17: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/17.jpg)
![Page 18: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/18.jpg)
![Page 19: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/19.jpg)
![Page 20: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/20.jpg)
![Page 21: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/21.jpg)
On-Site today
Find Apply Qualify Lease
Lead generationCRM
Self-serviceE-paymentsFees, deposits
E-Sign
![Page 22: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/22.jpg)
Self-service
![Page 23: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/23.jpg)
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Jeff BezosFounder and CEO, Amazon
![Page 24: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/24.jpg)
Lessons learned
• Engage, re-engage
• CRM
• Automated emails
![Page 25: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/25.jpg)
![Page 26: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/26.jpg)
Lessons learned
• No passwords
• No waiting in line to pay you
• Deposit vs. fee, guarantor vs. renter
• Your forms or ours, your brand, our security
• Certified Documents program
• Custom questions, themes
• Self-service – or not
• Mobile first
![Page 27: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/27.jpg)
85% of all adults
in the US own a
mobile phone.
![Page 28: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/28.jpg)
Screening problem
This is how many screens you have to worry
about just from HTC. Not any other
manufacturer
![Page 29: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/29.jpg)
Trivia
![Page 30: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/30.jpg)
Online leasing trivia
• Which day of the week sees the most
online applications?
• What time of day?
• Device
• Desktop vs. mobile
• Average age of renter
• Online vs. paper
![Page 31: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/31.jpg)
How old are online applicants?
![Page 32: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/32.jpg)
Online leasing trivia
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Landlord/tenant court records found by month
7.3%
![Page 33: Secrets of Online Leasing](https://reader030.fdocuments.in/reader030/viewer/2022032611/55a863ce1a28ab3e238b460d/html5/thumbnails/33.jpg)
Online leasing trivia
0.0%
5.0%
10.0%
15.0%
20.0%
Average Christmas Day
Landlord/tenant court records found