Secondary Audience Secondary Audience Research Research

What are the most viewed film What are the most viewed film trailers ? trailers ?

This image shows that thrillers are not popular for there trailers and this conclusion can be drawn up by looking at the top five trailers of the day 27/02/11. There are no thrillers in this top five list thus supporting this conclusion. This may also determine the popularity of thrillers, as trailers are one of the main ways in which a film advertised this may give us an insight into why thrillers are not as popular as other genres.

Top 15 films in U.K cinema Top 15 films in U.K cinema

This shows the top 15 films in U.K cinema. The top genre is mainly comedy this may conclude that though Thriller is a popular genre it is still not as popular as other genres.

How do people choose what to How do people choose what to see ?see ?

Advertising such as posters, panels on bus routes have an important Advertising such as posters, panels on bus routes have an important influence on teenagers viewing decisions – which may only be finalised at the influence on teenagers viewing decisions – which may only be finalised at the cinema itself cinema itself

The star immediately helps to define their perceptions and shape their levels The star immediately helps to define their perceptions and shape their levels of interest in any new release of interest in any new release

Word of mouth is vital, many voices can contribute; strangers that are Word of mouth is vital, many voices can contribute; strangers that are overheard discussing a film and reviews or feedback posted on websites can overheard discussing a film and reviews or feedback posted on websites can have an either a negative or positive impact on a persons decision have an either a negative or positive impact on a persons decision

Expert opinions of distant critics do not resonate strongly with teenagers Expert opinions of distant critics do not resonate strongly with teenagers looking to make up their own mind. looking to make up their own mind.

Teenagers film decision can be influenced by what they see on arrival in Teenagers film decision can be influenced by what they see on arrival in flyers – trailers playing on monitors, free leaflets, posters, magazines and flyers – trailers playing on monitors, free leaflets, posters, magazines and standees on display all combine to present a credible ‘Cinema Voice’ standees on display all combine to present a credible ‘Cinema Voice’

Teenagers feel comfortable and at ease in the cinema and therefore Teenagers feel comfortable and at ease in the cinema and therefore information they gather there feels more appropriate and genuine. information they gather there feels more appropriate and genuine.

Websites for parents such as Websites for parents such as www.pbbfc.co.ukwww.pbbfc.co.uk has received over 6.5 million has received over 6.5 million hits. The site allows relevant feedback to specially tailored family context hits. The site allows relevant feedback to specially tailored family context advice on all films. Users are able to view trailers for upcoming film releases advice on all films. Users are able to view trailers for upcoming film releases and they can also check on venue listings and screening times. The aim was and they can also check on venue listings and screening times. The aim was to create a ‘one stop shop’ for parents when deciding to see a film as a to create a ‘one stop shop’ for parents when deciding to see a film as a family. Feedback has been very positive. family. Feedback has been very positive.

Difference between the two Difference between the two main age groups main age groups

TeenagersTeenagers AdultsAdults

Are at a privileged position of having time on their Are at a privileged position of having time on their hands, a cinema visit is quite an everyday thing to hands, a cinema visit is quite an everyday thing to dodo

A cinema visit is a break from their routine and a A cinema visit is a break from their routine and a night out to look forward to night out to look forward to

Other ages regard it as more of an event than Other ages regard it as more of an event than teenagers. teenagers.

Do not spend that much time out and therefore Do not spend that much time out and therefore may not visit the local shops as often as teenagers may not visit the local shops as often as teenagers on a general cinema visit on a general cinema visit

Among pre-teens, the cinema represents a rite of Among pre-teens, the cinema represents a rite of passage to the teenage years. passage to the teenage years.

A safe and impressive place to go without parents, A safe and impressive place to go without parents, a milestone in a child life. a milestone in a child life.

Teenagers relish the social experience of the Teenagers relish the social experience of the cinema, it’s a place to relax, unwind and be cinema, it’s a place to relax, unwind and be themselves as well as spending a fun time with themselves as well as spending a fun time with friends. friends.

Teenagers also tend to visit local shops and have Teenagers also tend to visit local shops and have something to eat together as well as hanging something to eat together as well as hanging around the nearby arcade. around the nearby arcade.

Top Thrillers and Worst Top Thrillers and Worst ThrillersThrillers

These tables were taken from the IMDB website and is quite a accurate and reliable source.