SECONDARY ECONOMIC DEVELOPMENT

Elio Agostini, Executive Director, Walla Walla Downtown Foundation

Support RoleOrganize & Sponsor Events & ActivitiesSupport Business Sponsorship of Events & ActivitiesEncourage Downtown Businesses to Remain Open Later in

the Evening & on SundaysPlay Lead Role in Development of Downtown Master PlanInitiate Discussions with the City Regarding Outdoor

Seating, Way finding & Sidewalk SignageSupport Farmer’s Market & Market Station ProjectParticipate in Support of Plan Development for Long Term

Reconfiguration of Mill Creek Channel thru DowntownHelp Facilitate Development of Upper Story Residential &

Workforce Housing In or Near Downtown

DOWNTOWN FOUNDATION

WINE TASTING BUSINESSES DOWNTOWNFacts • There are 28 Wine Tasting Rooms Downtown• 40% of the Wine Tasting Rooms Offer Rotating Gallery Space to Local Artists & Participate in the Art Walk the First Friday of Every Month• Seven of the Wine Tasting Rooms Offer Entertainment Evenings & on Weekends, and /or Food Catered by Local Restaurants

Benefits• Contributes to the Preservation & Restoration of Historic Buildings• Provides an Additional Downtown Draw for Tourists & Locals• Stimulates a Downtown Nightlife• Offers Additional Venues & Exposure for Local Artists & Restaurants

DOWNTOWN FOUNDATION – Feast of Walla Walla

Sponsored by Foundation as Fund Raiser

Objective: Showcase Local Wines & Restaurants

3rd Consecutive Year40 Wineries & 30

Restaurants Participated600 Total Ticket Sales,

with 60% Tickets to Out-of-Town Parties

Generated $35,000 for Foundation

DOWNTOWN FOUNDATIONOther Supportive Events & Activities

SUMMER CONCERTS

• Held on Saturdays & Sundays During the Summer Months• Provides Additional Activities for Tourists & Draws Locals Downtown• Showcases Local Musical Talent

DOWNTOWN FOUNDATION – Farmer’s MarketMarket Station

Project

Farmer’s Market• Initially Served as Market Sponsor• Management & Operation Assumed by New Non-Profit Organization in 2005• Open Saturdays & Sundays from June through October from 9 a.m. to 1 p.m.• Average Number of Vendors: 30- 40• Provides a Low Cost Direct Sales Outlet for Small Local Farming Operations • Provide Additional Draw for Downtown

• 2006 Design Competition Jointly Sponsored by Downtown Foundation, Valley Transit & Farmer’s Market• Objective: Provide Enhanced Space for Transit Center , Farmer’s Market, Limited Retail Space & Downtown Parking• Currently Seeking Funds for Feasibility Study & Design

DOWNTOWN FOUNDATION – Outdoor SeatingBenefits• Contributes to an Active & Vibrant Streetscape & Pedestrian Experience• Provides a Pleasant & Enticing Environment for Wine Tasting & Dining • Draws Patrons into the Adjoining Businesses• Increases Customer Retention Time

Foundation’s Role• Foundation Initiated Discussions With the City to Allow & Establish Design Standards for Outdoor Seating Associated with Restaurants & Wine Tasting Businesses

HOTEL ROOM DEMAND & OCCUPANCY RATES

SOURCE: Tourism Walla Walla

DIRECT TOURISM SPENDING

SOURCE: WA. Dept. of Commerce

WWCC Enology & Viticulture Center www.wwcc.edu/wine

Port of Walla Walla www.portwallawalla.com

Walla Walla Downtown Foundationwww.downtownwallawalla.com

Walla Walla Wine Alliance www.wallawallawine.com

Walla Walla Tourism www.wallawalla.org

Walla Walla Wine Study http://www.wwcc.edu/CMS/index.php?id=1759

RELEVANT WEBSITES

Gary Mabley, AICP gmabley@ci.walla-walla.wa.us (509) 524-4559

Senior Planner

City of Walla Walla

Valerie Fayette, Director valerie.fayette@wwcc.edu (509) 524-5175

Enology & Viticulture Center

Walla Walla Community College

Jim Kuntz, Executive Director jk@portwallawalla.com (509) 525-3101

Port of Walla Walla

Elio Agostini, Executive Director elio@downtownwallawalla.com (509) 529-8755

Walla Walla Downtown Foundation

QUESTIONS & CONTACT INFORMATION