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Secondary Data And Sources Of Secondary Data

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Presented by:-

Sanjay Jangid Vishakha JaybhayeShrikant KambleTejal Kamble

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Secondary data is the data that have been al ready col lected by and readi ly avai lable f rom othersources . Such data are cheaper and more quickly

obtainable than the pr imary data and also may beavai lable when pr imary data can not be obtained

at a l l .

Introduction

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Importance/Usefulness

Secondary data are useful for addressing a numberof research questions, for example:

Estimating market potential

Analyzing competitorsSales forecasting Assessing industry trends Alerting the manager to potential problems

Providing preliminary information to guide subsequentprimary data collection

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Disadvantages of secondary data

Secondary data is something that seldom fits in theframework of the marketing research factors Accuracy of secondary data is not known.

Data may be outdated.

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Secondary data sources

Publish printed sourcesBooksJournalsMagazines/newspaperPublish electronic sourcesE-journalsGeneral websites

Weblogs

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Internal sources of secondary information

Sales dataStorage dataTransport data

Financial data

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computer retrievable sources of secondary data

Surfing the web Search EnginesNewsgroups on the Internet

Internet sites devoted to a specific topic where people can readand post messages.

Databases A number of companies offer database packages on DVD forpersonal computers or by subscription over the internet.

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sifanoComputerizDatabases

ComputerizedDatabases

Online Internet Offline

SpecialPurpose

Databases

DirectoryDatabases

Full- TextDatabases

NumericDatabases

BibliographicDatabases

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The problems of secondary sources

Measurement errorSource biasReliability

Time scale

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The nature of secondary sources of information

Secondary data may be available which is entirely appropriateThe time involved in searching secondary sources ismuch less than that needed to complete primary datacollection.Secondary sources of information can yield moreaccurate data than that obtained through primary research.It should not be forgotten that secondary data can play a

substantial role in the exploratory phase of the research when the task at hand is to define the research problemand to generate hypotheses.Secondary sources help define the population.

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Summary of Key Points

Secondary data are information previously gathered for adifferent purpose that may be relevant to the problem athand.Secondary data can come from sources internal to the

organization or external.The internet has, in many ways, enabled the gathering of secondary data.Secondary data are generally useful, low-cost, rapidly available sources of information.

Always look for secondary data first

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Case study

Directorate General of Commercial Intelligence and Statistics(DGCI&S)

The Directorate General of Commercial Intelligence and Statistics(DGCI&S), Kolkata, under the Ministry of Commerce, Government of India, is the pioneer official organization for collection, compilation and

dissemination of Indias Trade Statistics and Commercial Information. Over the years, DGCI&S has been making effort to release the TradeData in time and to create reliable and detailed data-base to facilitate theformulation, implementation and modification of India's Trade Policy andPlanning in the field of Export Promotion and Import Management.

Presently, the Press Release and Quick Estimates of PrincipalCommodities for Exports and Imports are prepared within 25 days fromthe close of the reference month. These are very useful for making overallassessment of India's Foreign Trade in advance by the Government and tostudy the impact of various trade policies. A Brochure titled as "ForeignTrade Statistics of India (Principal Commodities & Countries).

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As part of its regular activities, DGCI&S collects, preserves, analyses various types of commercial information required by importers,exporters, traders as well as overseas buyers.

Directory of Indian Exporters is a valuable document for theforeign buyers.

The Indian Trade Journal, a weekly publication brought by DGCI&S, is a repository of material of commercial interest as well asa major channel for flow of information on tenders at the Nationaland International level.

DGCI&S also maintains a Commercial Library.The Directorate brings out a number of other publications

mainly on Inland and Coastal Trade Statistics, Revenue Statistics,Shipping and Air-cargo Statistics etc., which are utilized by thegovernment departments as well as by the tradingcommunities and researchers.

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DATA DISSEMINATION

(1) Monthly Press Release(2) Foreign Trade Statistics of India (Principal Commoditiesand Countries),(3) Monthly Statistics of Foreign Trade of India,(4) Statistics of Foreign Trade of India by Countries(5) Magnetic/hard copy media.

Data processing system of DGCI&S is presently built onORACLE database in SUN ULTRA system which supportnetworking facilities. it receives the DTR(data trade returns)data on line from computerised Customs houses.leased line isalso installed to facilitate the uninterrupted receipt of DTR's.

DIRECTORY OF INDIAN IMPORTERSDIRECTORY OF INDIAN EXPORTERS

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THANK YOU