Lovely professional universitySCHOOL OF BUSINESSCASE BASED PRESENTATIONOFCREATIVITY & INNOVATION WROKSHOPTopic: CAMPER IMAGINATION IS NOT EXPENSIVE

Submitted to: Mrs. Megha Sharma Submitted by:M.V.BHARATH KRISHNASUDHIR KUMARSAAHIL KUMAR

Q3203.Homework Title / No. : 2 Course Code : MGN 504

Course Instructor : Mr.Prince Vohra Course Tutor (if applicable) : ____________

Date of Allotment : 22-3-2013 Date of submission : 16-4-2013

Students Roll No. 11210977, RQ3203A20 Section No. : Q3203 Declaration: I declare that this assignment is my individual work. I have not copied from any other students work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person.

M.V.BHARATH KRISHNA. Students Signature :Evaluators comments: _____________________________________________________________________ Marks obtained : ___________ out of ______________________ Content of Homework should start from this page only:

INTRODUCTION: Online shopping or online retailing is a form of electronic commerce allowing consumers to directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, e-shop, e-store, Internet shop, web-shop, web-store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center. Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey communicates and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities the will receive if they purchase the product from a physical store. Sometimes the customers due to certain reasons always prefer to go and buy physically in store, so that they can feel the product before they can make decision to buy, customers in order to be fully satisfied always prefer to go to a shop instead of purchasing the product online .Earlier when E-commerce was not so popular people use to go to kirana shops and mom and pop stores and other apparel vendors to buy various products. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers.It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers behavior from different perspectives. Their have been many researches on the consumer behavior regarding online shopping but this research paper focuses on the behavior of customers buying online or they go for physical stores. Objective of the study: To compare the shopping behavior of consumer for online. To know whether there is a shift from physical shopping to online shopping attitude.REVIEW OF LITERATURE:

CONSUMER SATISFACTION: Consumer satisfaction is the focus of the investigation in only three articles. It can be defined as the extent to which consumers. Perceptions of the online shopping experience confirm their expectations. Most consumers form expectations of the product, vendor, service, and quality of the website that they patronize before engaging in online shopping activities. These expectations influence their attitudes and intentions to shop at a certain Internet store, and consequently their decision-making processes and purchasing behavior(wayne d.Hoyer , Deborah J Maclinns).Customer satisfaction can be considered to be the essence of success in todays competitive world of business. customer satisfaction isincreasingly becoming a corporate goal as more and more companies strive for quality in their products and services ( Bitner and Hubbert,1994). Customer satisfaction is he feeling or attitude of a customer towards a product or service it has been used and is generally described as the full meetings of the ones expectations (oliver 1980). These all customer satisfaction is related to wards the consumers because they already using these online shopping.

CONSUMER BEHAVIOUR:

Consumer behavior can be defined as the decision making process and physical involved in acquiring, evaluating, using and disposing of goods and services (multi marketer.com). Consumer Behavior is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. (Study guide.com). Consumer behavioris the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, socialanthropologyandeconomics.(lnkden.com, Wikipedia). Consumers' attitude towards online shopping is a prominent factor affecting actual buying behavior. Jarvenpaa. Journal of Electronic Commerce Research and Todd [1997] proposed a model of attitudes and shopping intention towards Internet shopping in general. In another study, Jarvenpaa et al. [2000] tested a model of consumer attitude towards specific web base stores, in which perceptions of the store's reputation and size were assumed to affect consumer trust of the retailer. The level of trust was positively related to the attitude toward the store, and inversely related to the perception of the risks involved in buying from that store. Jarvenpaa et al. [2000] concluded that the attitude and the risk perception affected the consumer's intention to buy from the store. Research Methodology:

Nature of research- The research was descriptive in nature, as we were having the pre defined problem, that we were to do a comparative study in the behavior of consumer for online shopping and off-line shopping.Research Tools- The tool used for research was a structured questionnaire as on the basis of secondary data analysis we come to know about the problem of study and variable so found in the research and article in literature review, we prepared the questionnaire and recorded the response of respondents. Sample size- Sample size taken for study was 30 on the basis of researches done earlier. According to an article Impact of demographic on online buying behavior towards different products by A.M.Sakkthivel he took 120 sample for study. Similarly a research published in journal by Sam K.Hui, Eric T Brandlow and Peter S Fader, it also mentioned a sample size of 100 respondents for their analysis. Sampling method- Sampling was done on the basis of convenience basis. The students of Lovely Professional University will taken into count.Source of data Source of data collection includes both primary as well as secondary. Primary data collection includes reviewing of previous research papers and articles to decipher the variables and secondary data collection includes questionnaire designed on those variables to collect data from respondents.Method of data analysis-The test which we implied to know the results, was factor analysis as we were analyzing the factors which were responsible for behavioral difference in the shopping preferences for online and off line(physical stores). ANALYSIS: The analysis of the study is based on the following factors.Gender:

FrequencyPercentValid PercentCumulative Percent

Validmale2066.766.766.7

female1033.333.3100.0

Total30100.0100.0

In this survey 20 male and 10 female respondents are participated. Graph shows the clear show of the analysis.

Age: Mostly the age groups are divided into the four groups 21-25 age people are participated in the research.FrequencyPercentValid PercentCumulative Percent

Valid21-2530100.0100.0100.0

This shows the respondents participated in the research is the age group between 21-25.Income: Income is the main factor of analysis in the research because of through income only we can decide the respondents.what is your monthly income

FrequencyPercentValid PercentCumulative Percent

Validdependent on parents2996.796.796.7

>3000013.33.3100.0

Total30100.0100.0

the above table shows that the income of the respondents are zero because they are dependent on parents only 1 respondent is earning. The graph shows the above data.

How frequently do you visit the online websites:how frequently you visit online selling websites?

FrequencyPercentValid PercentCumulative Percent

Validonce in month1136.736.736.7

twice in a month723.323.360.0

Weekly826.726.786.7

Daily310.010.096.7

1213.33.3100.0

Total30100.0100.0

The above graph and table shows the how respondents had visited the online websites. Most of the respondents were visted the online website once in a month and weekly.

How frequently u buy in online:how frequently u purchase in online

FrequencyPercentValid PercentCumulative Percent

Validonce in month930.030.030.0

once in quarter26.76.736.7

Rarely1550.050.086.7

on high offers413.313.3100.0

Total30100.0100.0

The most of the respondents are buying in online rarely and some are buying products when there is high offers and monthly once.

Which type of products do you buy in online:how frequently u purchase in online

FrequencyPercentValid PercentCumulative Percent

Validonce in month930.030.030.0

once in quarter26.76.736.7

Rarely1550.050.086.7

on high offers413.313.3100.0

Total30100.0100.0

Most of the respondents are buying the apparels & accessories in the online because may be they are getting more number of stylish and fashionable things are available in online.

Independent test & Hypothesis of the questions:Q1. Online shopping saves your time ? H0: perception of male and female is online shopping saves time. H1: perception of male and female online shopping will not saves time.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

Q2.Online shopping reduces travelling expenses & risk? H0: perception of male and female are online shopping saves travel expenses & risks. H1: perception of male and female are online shopping will not save travel expenses & risks. Here the sig2 tailed value is greater than the 0.05 so we accept the null hypothesis and reject alternative hypothesis.

Q3. It takes long time to deliver products? H0: perception of both male & female is that online shopping takes long time to deliver products. H1: perception of both male & female is that online shopping does not takes long time to deliver products. Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

Q4. Online shopping is 24*7? H0: perception of both male & female is we can do shopping 24*7 in online. H1: perception of both male & female is we cant do shopping 24*7 in online.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

Q5. I can customize products according to my self? H0: perception of both male and female is they can customize their own products. H1: perception of both male and female is they can not customize their own products.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

Q6. I cant negotiate prices on internet? H0: perception of both male and female are they cant negotiate prices on internet. H1: perception of both male and female are they can negotiate prices on internet.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

Q7. i can shop from stores located at any part of the world? H0: perception of both male and female is that they can shop whole over the world. H1. perception of both male and female is that they cant shop whole over the world.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

Q8. They can accesses the wide choice of brands and global brands? H0: perception of both male & female is they can accesses the wide choice & global brands. H1: perception of both male & female is they cant accesses the wide choice & global brands.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis. Q9. I feel difficulty to choose products because of intangibility? H0: perception of both male and female is they feel difficulty in choosing products due to intangibility. H1: perception of both male and female is they didnt feel difficulty in choosing products due to intangibility.Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis. Q10. Actual products dont match the products shown in site? H0: perception of both male and female is the original products dont match actual products. H1: perception of both male and female is the original products do match actual products.

Here the sig.2tailed value is greater than the 0.05 so we accept null hypothesis and reject null hypothesis.

CONCLUSION: As per analysis of consumer buying behavior towards the the online shopping. The perception of male and female towards the buying behavior in online attitudes is same. In all questions the opinion of male and female is same because P- vale is more than (p< 0.05). It means there is no impact on male and female towards consumers buying behavior towards the online shopping is same and we will say that the consumer preferences are changing to buy the products in online.

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