Second cup presentation
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Transcript of Second cup presentation
Presentation Sequence:In
trod
ucti
onCoffee Industry in Canada
Intr
oduc
tionAbout
Second Cup
Step
1
Problem Identification
Step
2Research Design St
ep 3 Sampling
Plan Step
4Questionnaire St
ep 5Data
Collection
Step
6 Analysis of data St
ep 7 Findings
*This was a team effort
About Second Cup
• Establishment : 1975
• Largest speciality coffee retailer
• Presence : 300 cafes
• Mission : Quality and Innovation
• Coffee purchase technique
Problem Identification
Marketing Problem:
To increase number of footfalls to Second Cup at Centennial College Progress Campus
Research Objective:
To determine students preferred food joint at Centennial College
Focus Group Analysis
• To identify key attributes related to Second Cup
• No. of people in group : 5
• Venue : Centennial College – Progress Campus
• Identified key attributes
• Price• Quality• Innovation• Experience• Product offering• Promotion• Convenience
Online Survey :Data Collection & Analysis
• No. of samples surveyed : 40
• Source : Survey Monkey
• Findings
• Price• Quality• Experience• Product offering• Convenience
• Type of study: Descriptive Study
• Sampling Design: Probability Design
• Statistical Design: Preplanned design for analysis
• Observational Analysis: Structured
Research Design - Primary Research
Data Collection Primary Research
• Location : Centennial College – Progress Campus
• No. of samples surveyed : 26
• Profile of samples : Students and Faculty
In the past 30 days, which of the following food products have you purchased from Second Cup? (Please select all that apply.)
• Analysis tool used : Survey Monkey
• Findings of qualitative analysis
• Over –priced
• Great experience
• Quality
• Taste
• Recommendation
Analysis of Primary Research
Recommendation
• Improving Menu Options
• Offering Loyalty Card for exclusive students , which address premium pricing
• Offer Self Checking Kiosk Machine
• Create Express Kiosk at other locations