© MAKING WAVES

Presentation at GrillIT 5

17. April 2007

Lars G. Teigen, Managing Director

Hubert Turaj, Interaction Designer

Organize Everything in Your Personal Internet Library

1: Past and future

2: Second Brain Solution

3: What we want from our Test Pilots

1: Past and future

The Network is the Computer

John Gage, Sun Microsystems

1: Past and future

Hardware -> Systems -> Software -> Services -> Content

Big machines -> Personal Computers -> The Internet

1: Past and future : Internet

Dott.Com: Commercialisation

Web2.0: People and content

Pets.com

1: Past and future: Web2.0

Lowers the threshold for creative expression

Creates a social arena that provides an audience 200 million users combined

2: Second Brain solution

People are going to use the internet almost like they use their PCs

How are we going to keep track on everything?

+ many more...

Page

Page

2: Second Brain solution: technology

ASP.NET

Architecture Three layer architecture

Connect and mirror data from services

Upload files to Amazon S3

MS SQL 2005

Windows server 2003

MS AJAX

jQuery

Page

2: Second Brain solution: upcoming functionality

More content types and services

Social and collaborative services

Entertainment and productivity

Favorites

Comments and messages

Sharing with friends and teams

Personal profile page with content

Page

2: Second Brain solution: upcoming functionality

Mind-mapping

Page

2: Second Brain solution: upcoming functionality

Embed in web-page

2: Second Brain solution: Business model

Advertising via Google Adsense

Subsidise costs

Subscriptions to Premium Version

Generate profitability

Partnerships with service providers

Improve margins

1. Start Test Pilot Program

2. Media promotion

3. Fix bugs and develop more functionality/design

4. Add users gradually

5. Complete basic version: public beta

6. Network with other services

7. Stimulate traction

8. Finance for expansion

9. Launch open non-beta version

2: Second Brain solution: Launch plan

Invite motivated and qualified people to test

Give intro and demo

Solicit feedback

Establish early user community

Expand social functionality

Improve and expand functionality according to feedback

3: What we want from Test Pilots

Test Pilot Polo

Unique and numbered

Award active users

Top bug reporter award / Best collections award

3: What we want from Test Pilots

Sign up at secondbrain.com

3: What we want from Test Pilots

© MAKING WAVES

Organize Everything in Your Personal Internet LibraryPresentation at GrillIT 5

17. April 2007

Lars G. Teigen,Managing Director

Hubert Turaj, Interaction Designer