SECEPROSECEPROIndustry trends Industry trends

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SECEPRO SECEPRO

Independent and critical media are Independent and critical media are essential to an informed democracy. But essential to an informed democracy. But trends in news industry have changed. trends in news industry have changed. Media outlets are more and more Media outlets are more and more influenced by corporate advertisers and influenced by corporate advertisers and PR. PR. The SECEPROThe SECEPRO stands for stands for support support of of professional standards in both PR and professional standards in both PR and media simultaneousmedia simultaneously promotingly promoting the the overall industries’ trendsoverall industries’ trends. .

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SECEPRO STRUCTURESECEPRO STRUCTURE

Area: South East and Central EuropeArea: South East and Central Europe Up to Up to 20 countries (Italy, Austria, Romania, Bulgaria, 20 countries (Italy, Austria, Romania, Bulgaria,

BiH, Croatia, Slovenia, Greece, Macedonia, Serbia, BiH, Croatia, Slovenia, Greece, Macedonia, Serbia, Albania, Turkey, Albania, Turkey, Montenegro, Slovakia, CMontenegro, Slovakia, Czech zech RRepublicepublic etcetc

SECEPRO REGIONAL FORUM a professional, non SECEPRO REGIONAL FORUM a professional, non commercial associationcommercial association

SECEPRO SECEPRO EXPOEXPO a commercial event that will support a a commercial event that will support a non commerical segment of SECEPROnon commerical segment of SECEPRO

SECEPRO Academy of Political Communication SECEPRO Academy of Political Communication

SECEPROSECEPRO

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SECEPRO Regional Forum

1. SECEPRO EXPO2. Academy of Political

Communication

Supported by PR agencies,

media, production houses,new media

and ad industry

1. Annual gathering of most respective PR, ad, new media and media professionals2. Distance learning with a final week during expo

Supported by prominent professionals,

academics, governments and NGOs

SECEPROSECEPRO

SECEPROCoordination Body

SECEPRO SECEPRO EXPOEXPO

EVENT PROFILE EVENT PROFILE  SECEPRO PR FAIRSECEPRO PR FAIR is a platform where the is a platform where the

PR industryPR industry: : PR Schools and agenciesPR Schools and agencies,, media, new media, marketers, advertisers media, new media, marketers, advertisers and other companies gather and meet to and other companies gather and meet to discuss and exchange their experiences in discuss and exchange their experiences in practice and practice and where they where they present their present their achievements and products.achievements and products.

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SECEPRO SECEPRO EXPOEXPO

Apart from the Apart from the exhibits, exhibits, expo expo standsstands,, the event also the event also has strong has strong information componentinformation component re:re: industries’ trends industries’ trends (to be (to be accomplished accomplished via via workshops and presentationworkshops and presentationss))

PParticipants will be in position to attend articipants will be in position to attend face to faceface to face meetings meetings that will be arranged prior to the event via SECEPRO web sitethat will be arranged prior to the event via SECEPRO web site and with coordination of SECEPRO staffand with coordination of SECEPRO staff

The final week of The final week of Political Communication AcademyPolitical Communication Academy will be will be aranged as a side event of expo (Academy will be run as online aranged as a side event of expo (Academy will be run as online school with prominent professors throughout the year and final school with prominent professors throughout the year and final week for exams and diplomas will take place during SECEPRO week for exams and diplomas will take place during SECEPRO Expo). Expo).

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Expo Organization Expo Organization

Individual presentations

Face to face meetings /agencies clients

Host- respective PR agencies or

schools from

countries in

the region

Officialprogram

Presentations

Workshops

Plenarry session

Program created

by participants

Promo standsSECEPROSECEPRO

Academy of Political

Communication

SECEPRO PR EXPOSECEPRO PR EXPOParticipants

PR agencies from

SECE countries

PR professionals from

SECE countries

New media from SECE

Media fromSECE

Companies

Advertisers from SECE countries

PR Schools and universities

NGOs fromSECE

Creative people from SECE

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SECEPRO SECEPRO EXPOEXPO SET UP SET UPExpoExpo SegmentsSegments Segment Segment 1 1 MEDIA (broadcasters and print), MEDIA (broadcasters and print),

creative’s creative’s in mediain media SegmentSegment 2 2 PR Schools and PR AgenciesPR Schools and PR Agencies SegmentSegment 3 3 Advertising agencies and ad creative Advertising agencies and ad creative

agenciesagencies SegmentSegment 4 4 Production houses, print housesProduction houses, print houses SegmentSegment 5 5 New media (web sites, portals)New media (web sites, portals) SegmentSegment 6 6 Events/ organization/ BTL Events/ organization/ BTL SegmentSegment 7 7 Industries’ employment opportunities Industries’ employment opportunities SegmentSegment 8 8 Workshops and presentationsWorkshops and presentations SegmentSegment 9 9 Face to face meetingsFace to face meetings

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Why Why EXPOEXPO

Conferences and festivals are common for PRConferences and festivals are common for PR and expo represents and expo represents a new momenta new moment

Each Each expoexpo will be co-hosted by media and agencies in each will be co-hosted by media and agencies in each respective country- they will be licenced for each segmentrespective country- they will be licenced for each segment and will and will be in position to raise commercial revenues for organizationbe in position to raise commercial revenues for organization

The The expoexpo will be organized in interesting locations and will also will be organized in interesting locations and will also represent a tematic event for example a SECEPRO FAIR in Dracula represent a tematic event for example a SECEPRO FAIR in Dracula castle will have a Dracula theme for participants and hostscastle will have a Dracula theme for participants and hosts

Prearranged Face to face meetings will represent a strong benefit of Prearranged Face to face meetings will represent a strong benefit of SECEPRO ExpoSECEPRO Expo

Political Communication Academy will reinforce educational Political Communication Academy will reinforce educational component of SECEPROcomponent of SECEPRO

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Some Fair LocationsSome Fair Locations

Dracula Castle RomaniaDracula Castle Romania

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SECEPRO EXPO 2012

To be held on the boat Vienna- Bratislava- Budapest- Belgrade down to Djerdap

Some Fair LocationsSome Fair Locations

VrVrššaaččki Breg Serbiaki Breg Serbia

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Now comes the moneyNow comes the money

Major financing sourcesMajor financing sources For NGO segment/ foundations, EU projects For NGO segment/ foundations, EU projects

funds, US project funds, international funds, US project funds, international organisationsorganisations

For commercial segment- fair fees fom licence For commercial segment- fair fees fom licence holders and core revenues from organisations, holders and core revenues from organisations, sponsorshipsponsorship

For schools- direct schoolarships’ feesFor schools- direct schoolarships’ fees

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ExpoExpo money source money source - model 1- model 1 SECEPRO will collect the money from core organization SECEPRO will collect the money from core organization

namelynamely Promotional video, audio and print productionPromotional video, audio and print production Sponsorship of fair including media sponsorshipsSponsorship of fair including media sponsorships Selling publications and printSelling publications and print Collecting license holders fees Collecting license holders fees

Collecting fees from entities outside theCollecting fees from entities outside the license holders license holders like universitieslike universities

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License holdersLicense holders-- financing model 2financing model 2

In each country license will be sold to so called coIn each country license will be sold to so called co--host companies on host companies on

annual basis fee. The holders may also hold the cross country license. annual basis fee. The holders may also hold the cross country license. Pavilion 1 Pavilion 1 MEDIA (broadcasters and print), creative’s MEDIA (broadcasters and print), creative’s

in mediain media Pavilion 2 Pavilion 2 PR Schools and PR AgenciesPR Schools and PR Agencies Pavilion 3 Pavilion 3 Advertising agencies and ad creative agenciesAdvertising agencies and ad creative agencies Pavilion 4 Pavilion 4 Production houses, print housesProduction houses, print houses Pavilion 5 Pavilion 5 New media (web sites, portals)New media (web sites, portals) Pavilion 6Pavilion 6 Events/ organization/ BTL Events/ organization/ BTL Pavilion 7Pavilion 7 Industries’ employment opportunities Industries’ employment opportunities Pavilion 8Pavilion 8 Workshops and presentationsWorkshops and presentations Pavilion 9Pavilion 9 Face to face meetingsFace to face meetings

  

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Benefits for License HoldersBenefits for License Holders

They will manage the segment(s) meaning thatThey will manage the segment(s) meaning that

they are entitled to gather own revenues from they are entitled to gather own revenues from

selling sponsorships, stand branding, catering selling sponsorships, stand branding, catering

services and other subcontractors and to gather services and other subcontractors and to gather

fees from companies and cotisationfees from companies and cotisation

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FAIR money source- model FAIR money source- model 33

SECEPRO local coordinators in each country SECEPRO local coordinators in each country takes over operational revenues and operate takes over operational revenues and operate with local subcontractorswith local subcontractors

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