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INFORMATION SYSTEM FOR COMPETITIVE ADVANTAGEINFORMATION SYSTEM FOR COMPETITIVE ADVANTAGE

Madhuchanda Paul

Kamrul Hasan Ferdous

 Jibran Shoaeb

Krishna Kant Tiwari

 Jagjit Singh

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• INFORMATION SYSTEMSINFORMATION SYSTEMS 

The term information system 

refers to a system of persons, data records andactivities that process the data and informationin an organization, and it includes the

organization's manual and automatedprocesses.

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COMPETITIVE ADVANATGE

 

Condition which enables a company to operate

in a more efficient or otherwise higher-qualitymanner than the companies it competes with,and which results in benefits accruing to that

company.

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BuyersSuppliers

Substituteproducts

Potentialentrants

Industry competitors

Rivalry amongexisting firms

Threat of 

new entrants

Bargaining power 

of suppliers

Bargaining power 

of buyers

Threat of 

substitutes

PORTER’s FIVE FORCESPORTER’s FIVE FORCES

MODELMODEL

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INFORMATION SYSTEM AS A COMPETITIVEINFORMATION SYSTEM AS A COMPETITIVE

ADVANTAGEADVANTAGE

• The biggest asset of companies today is their information-infrastructure, at the heart of which lies theinformation system

• Business firms, other organizations, and individuals incontemporary society rely on information systems tomanage their operations, compete in the marketplace,supply services, and augment personal lives

• Computer and information systems managers play a vitalrole in the implementation of technology within their organizations

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Application of informationA

pplication of information

system

system

• Information Systems Strategy

• Information Systems Management 

• Information Systems Development

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Management InformationManagement Information

systemsystem• 'MIS' is a planned system of collecting,

processing, storing and disseminating data inthe form of information needed to carry out thefunctions of management

e.g. Sales data and sales orders

purchasing information

Accounts and payroll information

Information regarding the businessplans, risk registers etc

Client information often linked to CRM model

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Information systemdevelopment 

• SDLC, the Software Development Life Cycle relates to models or methodologies that people use to develop systems, generallycomputer systems.

• There is not a definitive correct model, but the steps can becharacterized and divided as followsProject planning, feasibility study, Initiation:

To generate a high-level view of the intended project and determinethe goals of the project. The feasibility study is sometimes used topresent the project to upper management in an attempt to gainfunding. Projects are typically evaluated in three areas of feasibility:economical, operational, and technical.

Requirements gathering and Systems Analysis: The goal of systems analysis is to find out where the problem is in attempt to fixthe system. This step involves breaking down the system in differentpieces and drawing diagrams to analyze the situation.Systems design: Functions and operations are described in detail,including screen layouts, business rules, process diagrams and

other documentation..

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Testing: The code is tested at various levels. Unit, system and user acceptance testing are often performed. This is a very grey area as manydifferent opinions exist as to what the stages of testing are and how much if any iteration occurs. Iteration is not generally part of the Waterfall model, but

usually some occurs at this stage.

• Installation, Implementation or Deployment: The final stage of a projector the initial development, where the software is put into production and isused by the actual business

.• Maintenance, Business as Usual: The life of the system which includeschanges and enhancements before the decommissioning or sunset of thesystem. Maintaining the system is a very important aspect of SDLC. As keypersonnel change position in the organization, new changes will be

implemented, which will require sytem updates.

Build: Modular and subsystem programming code will be accomplished duringthis stage. This stage is intermingled with the next in that individual modules will

need testing before integration to the main project.

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Key challengesKey challenges

• Develop a direct link to customers

• Standardize sales delivery processesused by Asian paints solutions providers

• Institute an online ordering and accountingsystems for providers

• Implement a real time reporting systemsfor employees and business partners

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Why sap was selectedWhy sap was selected

• Ability to meet all criteria

• Integration of the sap CRM

• Scalability• Sap support

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  Implementation bestImplementation best

practicespractices

• Pilot first• Use cross functional of project team and it staff 

• Implement of training program for end users

  Financial and StrategicFinancial and Strategic

benefitsbenefitsTargeted revenue of US $8 million to $10 million

Established direct sales channel to customers

Built a relationship with the applicator community

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OperationalOperational

benefitsbenefits• Improved financial control

• Realized the ability to scale businessacross 12 cities across India

• Gained online view of the business withoptimize information flows

• Improved customer satisfaction