Nuzhat KarimSenior Program Manager, EMCSocial Media, Employee Engagement, Employer Branding@nuzMK

Digital Candidate Experience

3.X0EMC’s Initial Journey

Welcome / Overview

About EMC’s Business

Candidate Experience: Current State Meet Bob, Future Data Scientist Extraordinaire Bob’s “EMC Me” experience

Candidate Experience: Future State How we will evolve based on Bob

Meet Bob Data Scientist Extraordinaire

Characteristics

Quantitative TechnicalCriticalThinker

CommunicativeCollaborative

CuriousCreative

How do we connect with

Bob?

Create a “game-changing”Candidate Experience

• Build the ultimate fit–finder – “a social portal” that lives in the clouds of information and delivers visually exciting content and social activity accessed from anywhere and customized to each candidate/user.

• Unique Experience - Connect Bob to relevant content that helps him decide if our culture and opportunities are the right fit.

Most companies “talk at” and “tell” prospective candidates about their company.

EMC Me customizes the EMC story around Bob.

EMC ME

Academic Alliance

Diversity Circles

Campus Programs

Centers of Excellence

Sustainability

EMC.com

RSA.com

Isilon.com

Syncplicity.com

Relevant Content Sources

EMC Technical Blogs

Great Place to Work Blog

Press Releases

Channel EMC

+700,000 unique inquiries in year 1

Since September, 20,000 US students applied for 65,000 jobs

Future StateKeeping Bob engaged

2015: Content and context is all about Bob.

17

Content Location

Content Culture

Content Work/Life

TechConnect

Final thoughts...Personalization begins with understanding your target candidate.

Define personas in order to consider characteristics beyond the hard skills can create a better connection

Content is king. Context rules.• Personalization/relevance is your mission to create an optimal Candidate Experience per your

targeted personas.

It’s not a project...it’s an evolution.• You must evolve and continue to evolve because the way we communicate and where will

continue to change.

Q&AQ&A

THANK YOU!