Seattle Net Tuesday 7 29 08
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Transcript of Seattle Net Tuesday 7 29 08
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2008 eNonprofit Benchmarks Study
Presented byKaren Matheson, M+R
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Methodology• 21 Major Nonprofit Organizations
o Civil/Legal Rightso Environmentalo Internationalo Health
• January 2006 – December 2007 Datao 12,000 Email Messageso 6.5 Million Subscriberso 14 Million Email Advocacy Actionso $100 Million Dollars in Online Donations
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SELECTED FINDINGS
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POSSIBLE FACTORS
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DIGGING DEEPER
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2007 NUMBER OF GIFTS BY SIZE VS AMOUNT RAISED BY SIZE
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2007 ACTION TAKERS vs. ACTIONS TAKEN
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Resources• NTEN: http://nten.org/• techsoup: http://www.techsoup.org/• MarketingSherpa: http://www.marketingsherpa.com/• OneWorld: http://us.oneworld.net/• Progressive Exchange:
http://www.progressiveexchange.org• M+R Articles: http://www.mrss.com/publications.html• eNonprofit Benchmarks Study: http://www.e-
benchmarksstudy.com/• eROI Resource Center: http://eroi.com/online-
marketing-resource-center/resource-center