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Seattle Interactive Conference: Of Technology Waves, Generations, Kings
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Transcript of Seattle Interactive Conference: Of Technology Waves, Generations, Kings
Microsoft Confidential <#> Minutes
Microsoft Confidential <#> Minutes
Let’s start with a story
Microsoft Confidential <#> Minutes
Have you heard of King Canute?
Microsoft Confidential <#> Minutes
He ruled in a time that
He was real.
He ruled in the 12th century
He was a man of faith, yet his people believed he
was a deity
Microsoft Confidential <#> Minutes
Wealth Kingdom +
Yet, in his heart he knew…
Microsoft Confidential <#> Minutes
Microsoft Confidential <#> Minutes
Despite faith in his divine authority, their
beloved King could not stem the waves
Microsoft Confidential <#> Minutes
Waves cannot be stopped,
no matter the wealth
or kingdom
Microsoft Confidential <#> Minutes
Every industry has to deal with
forthcoming technology waves
Microsoft Confidential <#> Minutes
Microsoft Confidential <#> Minutes
It goes on across industry and time
The waves of technology never stop
The Old Titans:
Kingdoms + Wealth could delay the
wave of disruption
Fat cat quote
TIME TECH CASH
Technology moved slower
and was for the wealthy
Most of all the waves of
technology were slower
THEN IT GOT FASTER
Fat cat quote
THEY DIDN’T NEED THESE
THINGS
SHOW OF HANDS
You don’t need this You have this
And this
And this
You are the very definition of the
Innovators Dilemma
A dominant entity.
A ubiquitous software.
At the pinnacle of it’s industry.
And rather than
command the waves
to stop…
Microsoft Confidential <#> Minutes
They’ve acknowledged
that apps are not only the
future of software
But of a new operating system as well
Microsoft Confidential <#> Minutes
Support the launch of Windows 8 and
build an ecosystem to fuel it
One designed to nurture and spur the
development of apps on the Windows 8
platform
EVERYBODY HAS AN IDEA FOR
AN APP
Every generation has had its technology
that drive imagination, inspiration and
communication
TODAY IS ABOUT
APPS
IT’S AN IGNITER
OF STORIES
WELCOME
GRAD CONN
Microsoft Confidential <#> Minutes
Welcome to the Consumer Control Era
Grad Conn General Manager, Microsoft U.S. Central Marketing Organization
Microsoft Confidential <#> Minutes
What is a
“Copernican Shift”?
Legend has it that the first
printed copy of
De revolutionibus was placed
in Copernicus’ hands on the
very day he died, allowing him
to take farewell of his opus vitae
(life’s work).
Copernicus
First astronomer to formulate
a scientifically-based
heliocentric cosmology that
displaced the Earth from the
center of the universe – the
defining epiphany that began
the Scientific Revolution.
COPERNICAN SHIFT:
The act of understanding how a
system actually operates, versus
how it superficially appears to
operate.”
Me
Mapping perception to reality
in celestial mechanics
Pre-Copernican Universe
Moon Sun
Earth
Post-Copernican Universe
Sun
Moon
Earth
Mapping perception to reality
in the consumer control era
The Traditional Consumer/Software Universe
Consumer
Consumer
Consumer Consumer
Products
The App-driven “Copernican Shift”
Consumer
Microsoft Confidential <#> Minutes
What is humanity’s
Unified Field Theory?
“I think, in general, people don’t
buy products, they buy stories”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
“The average American is exposed
to 3,000 ad message a day.”
Seth Godin, marketing guru
“Americans consume 200 billion
hours of TV a year; someone born
in 1960 has already watched
50,000 hours of TV.”
Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected
Age
“All of use have our own personal
narrative, the story of me.”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
“We tell the story of me through all
the choices we make in our life;
the person we choose, the
schools we go to, as well as the
products we buy. The car, the
house, the clothes – all these
things advance the narrative of
me.”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
“Americans spend more money on garbage bags – on throwing shit away – than 90 other countries on Earth spend on everything.” “Consider: the relatively young storage industry is worth $17 billion, more than the movie industry.”
Daniel Pink, A Whole New Mind
Microsoft Confidential <#> Minutes
Modern
Storytelling
“If you don’t have a clearly defined
story, people don’t know what to
do with you, how to use your
brand to advance their personal
narrative.”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
Microsoft Confidential <#> Minutes
EVERY ERA
HAS
ITS DOMINANT
TECHNOLOGY
RA
DIO
TV
PC
+W
EB
CE
LL
PH
ON
ES
TODAY, IT’S
ALL ABOUT…
APPS
“In the era of consumer control, consumers aren’t just consumers. They’re producers, they’re critics, they’re creatives. They are “the people formerly known as the audience”. This is the essential shift that resulted from the digital revolution.”
Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected
Age
Modern, user- controlled story
telling…
… that advances our personal
narrative.
TECHNOLOGY WAVES
ARE OFTEN
ASSOCIATED WITH
GENERATIONAL
WAVES.
’50s=BABY BOOMERS
’70s=THE ME GENERATION
’80s=GENERATION X
’90s=GENERATION Y
WHAT DO YOU CALL
US, THE GENERATION
THAT USES APPS TO
COMMUNICATE?
WE ARE…
WE ALL HAVE
IDEAS FOR APPS
OR KNOW SOMEONE
WHO WANTS TO
BUILD AN APP
“The growth of apps is
the fastest growing
consumer segment in
the history of
commerce…”
GENERATION APP IS
ABOUT
CONNECTING
PEOPLE WITH IDEAS
FOR APPS CONCEIVER
WITH THE CODERS
WHO CAN BUILD
THOSE APPS.
CODERS
THINK OF IT AS MATCH.COM
FOR APP CONCEIVERS AND
APP CODERS.
GENERATION APP IS AN ENTIRELY
NEW WAY OF STIMULATING APP
DEVELOPMENT.
SOMETHING NO ONE ELSE HAS
DONE BEFORE.
TODAY
GENERATION APP GIVES
DEVELOPERS THE TOOLS
AND RESOURCES THEY
NEED…
TO LAUNCH WINDOWS
PHONE AND WINDOWS 8
APPS INTO THE WINDOWS
STORE – IN 30 DAYS.
TOMORROW
WE’LL HELP PEOPLE WITH
IDEAS CONNECT WITH
DEVELOPERS AND
DESIGNERS TO BRING THEIR
APPS TO LIFE.
Microsoft Confidential <#> Minutes
SiteShuffle
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UK Windows Apps
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Thank you