Seattle Digital Readiness Initative
18
Welcome to Seattle Digital Readiness Initative Presented by : Ram Dutt, CEO of Meylah.com In collaboration with Ignite Washington Team
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Transcript of Seattle Digital Readiness Initative
Welcome to Seattle Digital Readiness Initative
1
Presented by : Ram Dutt, CEO of Meylah.comIn collaboration with Ignite Washington Team
What is happening around us?
Customer engagement is disrupted with digital technologies:
Captive Audience
• Citizens
• Tourists
• Members
• Partners
Local Businesses
• Product
• Services
• Digital
Love to shop - Mobile is new wallet Extremely tech savvy Want to shop from trusted sources
Not equipped for digital commerce Penalized for not getting modern (Google,
Facebook, Amazon) Prone to digital exploitation Limited marketing budgets Limited technology know-how
Observation 1: SMEs can be grouped into 3 types by technology use
Laggards LeadersFollowers
Helping you work better
Basic Computer
Internet
Productivity software
Connecting with others
Smart phone
Internet-enabled comm
Company social media page
ERP user (business management)
Scale and flexibility Online portal for customers
Mobile website
Cloud-based services
<30% of respondents
30-59% of respondents
>60% of respondents
Observation 2: SMB tech leaders grow profitability, jobs faster
3%5%
14%
+11 percentage pts of growth
With laggards under-performing against the
economy, this is a matter of survival
US GDP Growth 4%
CAGR 2010-2012 (%)
Laggards Followers Leaders
5
10
15
0
SME tech enablement level
IT Spending:
$1.1K
IT Spending:
$1.4K
IT Spending:
$1.5K
Overview
6
What is Ignite Washington?
• A city-by-city digital readiness initiative
• A turnkey solution-set for local brands and businesses
• Emphasis is on Small to mid-size businesses*
• Companies traditionally under-served by the business community at large
• Multi-phased approach beginning in Washington state with planned expansion across the US in 3 years
Who Is Leading the Charge?
• Ignite Washington is led by a coalition of business, government and local citizens working to foster a state of digital
readiness among local businesses
• Architected by Meylah.com and International Media Partners
What is the Goal?
• Make 100,000 WA businesses to thrive in today’s digital world (total WA SMB’s = 540K)
• Infuse 100 Million into the Washington’s local economy via digital commerce
• Create new jobs in local communities
Three keys to empowering local brands and businesses
• Technology Readiness
• E-Commerce Readiness
• Marketing Readiness
*SMBs are defined as those with less than 25 employees or under $5M in annual revenue and the focus is on those traditionally underserved by the business
community at large.
Introducing Seattle Digital Readiness Initiative
Launch SHOP206.com
Community Owned Portal
Get Small Businesses
Digitally Ready
Endorsed by The City of Seattle
Easily Scale
Community
Partnerships
Why are we here?
Four big facts driving Seattle digital readiness program
2 out of 3 jobs are created
by small business in US
Online buying is growing
at10% YOY
Online selling dominated by
online retail segment by
41.6% increase (Dec9,2014)
Most small businesses
are losing out. 67% of
small business cannot
transact online in US
Why do we need digital readiness for small businesses
3 big reasons driving Seattle digital readiness program
Grow Sales and
Customers
Easily Find Local
Products & Services
Grow Our Local
Economies
What are we offering?
SHOP206.comOnline e-commerce
platform
Digital Readiness (Assessment, Clinics)
Seattle Digital Readiness Initiative : How does it work?
Digital Ready
Assessment
Attend
Clinics/Summits
Onboard to
Shop206.com
Get Promoted
What is 6DOT Digital Ready Method
• A holistic approach to assessing digital readiness
• Takes only 15 minute to for a self-administered company assessment
• Organized in 6 core areas & 42 supporting sub areas
• Identified and developed by thought leaders in collaboration with small
businesses
• Tested methodology with many small businesses
• Actionable takeaways, with resources available for key business areas –
technology, ecommerce, marketing
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Digital Infrastructure• Hardware
• Operating System
• Virus Protection
• Connectivity Speed
• Connectivity Type
Digital Productivity
• Office Tools
• Office Collaboration
• Backups
• Customer Relationship Mgmt
• Process Automation
• Business Analytics
• Accounting
Digital Communications• eMail
• Social Media
• Community Engagement
• Website
• Blog
Digital Commerce• Online Store
• Online Revenue
• Content
• Fulfillment
• Customer Support
Digital Discovery
• Website Ranking (SEO/SEM)
• Online Directories
• Social Sites
• Deal Sites
Digital Marketing & Advertising
• Social Media
• Ad Words
• Display Ads
• Sponsored Ads
• Mobile Ads
• PR Marketing
• Reputation Mgmt
• Content
Small Business Digital Readiness Journey : Roadmap to Success
What are the minimums you need to have?
Digital Infrastructure• Hardware
• Operating System
• Virus Protection
• Connectivity Speed
• Connectivity Type
Digital Productivity
• Office Tools
• Office Collaboration
• Backups
• Customer Relationship Mgmt
• Process Automation
• Business Analytics
• Accounting
Digital Communications• eMail
• Social Media
• Community Engagement
• Website
• Blog
Digital Commerce• Online Store
• Online Revenue
• Content
• Fulfillment
• Customer Support
Digital Discovery
• Website Ranking (SEO/SEM)
• Online Directories
• Social Sites
• Deal Sites
Digital Marketing & Advertising
• Social Media
• Ad Words
• Display Ads
• Sponsored Ads
• Mobile Ads
• PR Marketing
• Reputation Mgmt
• Content
What is available in your Digital Readiness Kit?
GAME PLANNER
DIGITAL READY REPORT CARD
DIGITAL READY STARTER KIT
Putting your Action Plan Together
Communication Discovery Commerce Marketing
JOIN SHOP 206.COM
GET YOUR BUSINESS DIGITAL READY IN ONE STOP
Your Contacts
PATRICE THOMAS
Patrice Thomas <[email protected]>
LANCE MATTESON
Lance Matteson <[email protected]>
What is Meylah.com? All-in-one turnkey mobile ready commerce software.
Get a DemoExplore Online
Selling
Get a Free Digital Ready
Assessment
BLOGGINGCreate blog content quickly and easily get discovered in organic search results.
SOCIAL MEDIAPublish content to your social accounts and easily bring your customers to your store to transact with you
EMAIL LIST GENERATIONEasily generate email by sharing your digital coupons and free digital downloads
MULTIPLE REVENUE STREAMSRapid creation of product and services listings for ecommerce
SEARCH & MOBILE OPTIMIZEDIncrease your mobile friendliness ranking in search engines by listing your products and services
EASY TO LAUNCHNo listing or relisting fees, no upfront costs, takes less than an hour to launch your store
