Seats2meet.com | Blue Ocean Strategy @ Flevum

Seats2meet.com®A registred trademark by C.D.E.F. Holding BVSeats2meet.com®A registred trademark by C.D.E.F. Holding BV

Cada dia es una Fiesta!“Visionair netwerken”

Jeroen van der Schenk@jvdschenk



Seats2meet.com®A registred trademark by C.D.E.F. Holding BV


CREATING ADDED VALUE CREATING ADDED VALUE IN AIN A

COMMODITY MARKETCOMMODITY MARKET

CREATING ADDED VALUE CREATING ADDED VALUE IN AIN A

COMMODITY MARKETCOMMODITY MARKET


What’s happening?What’s happening?

Employee shortage Meetingrooms = commodity Traditional rules, laws and conditions don’t fit anymore Prices are under pressure The way people meet is changing drasticly Competition from ‘non-traditional’ locations


Welcome to the world ofSeats2meet.com





Seats2meet.com is an on- and offline being-space to meet, work, co-create value, exchange knowledge and ideas, to innovate, inspire, get inspired and most of all, a place to interact & co-work.


Disruptive transactionsDisruptive transactions

Seats2meet.com &

Seats2work.com

No terms and conditions

24/7 acces, manage own reservation

data

Yield Management System

Matching Meeting room & Purpose

Suppliers have access to their own data

Free agents: Free co-working, WiFi and

F&B

No sales, no marketing, no PR staff,

100% social media

Seats2meet.com &

Seats2work.com

No terms and conditions

24/7 acces, manage own reservation

data

Yield Management System

Matching Meeting room & Purpose

Suppliers have access to their own data

Free agents: Free co-working, WiFi and

F&B

No sales, no marketing, no PR staff,

100% social media



Social Network for CollaborationSocial Network for Collaboration

Communication through social media

BoundarylessTransparantAuthenticVariaty of tools:

• Virtual DNA• (Multi lingual) collaboration

groups• Blogs, Fora, Wiki’s, Q&A

• Digital dialogue, virtual coaching

• Event Software• 3rd parties integration

Communication through social media

BoundarylessTransparantAuthenticVariaty of tools:

• Virtual DNA• (Multi lingual) collaboration

groups• Blogs, Fora, Wiki’s, Q&A

• Digital dialogue, virtual coaching

• Event Software• 3rd parties integration



Buzz is business!Buzz is business!



Corporate websiteInformation Flow

Corporate websiteInformation Flow



Augmented Reality LayarAugmented Reality Layar


Location Profile Matching LayarLocation Profile Matching Layar

Seats2meet.com®A registred trademark by C.D.E.F. Holding BVSeats2meet.com®

A registred trademark by C.D.E.F. Holding BV


Seats2meet.com ExpansionSeats2meet.com Expansion


A New Value Network

A New Value Network

Seats2meet.comBlue Ocean Strategy

Seats2meet.comBlue Ocean Strategy

CREATEWhich factors should be

created that the industry has never offered?

CREATEWhich factors should be

created that the industry has never offered?

ELIMINATEWhich of the factors that the

industry takes for granted should be eliminated?

ELIMINATEWhich of the factors that the

industry takes for granted should be eliminated?

REDUCEWhich factors should be reduced well below the

industry’s standard?

REDUCEWhich factors should be reduced well below the

industry’s standard?

RAISEWhich factors should be

raised well above the industry’s standard?

RAISEWhich factors should be

raised well above the industry’s standard?


Blue Ocean StrategyELIMINATE

Blue Ocean StrategyELIMINATE

A New Value

Network

A New Value

NetworkCREATECREATEELIMINAT

E

ELIMINATE

REDUCEREDUCE

RAISERAISE

Traditional terms and conditions ‘Push’ marketing Fixed fee’s Standard meetingroom setups


Blue Ocean StrategyREDUCE

Blue Ocean StrategyREDUCE

A New Value

Network

A New Value


E

ELIMINATE

REDUCEREDUCE

RAISERAISE

Staffing (not service!) Traditional sales & marketing Fysical customer ‘touchpoints’


Blue Ocean StrategyCREATE

Blue Ocean StrategyCREATE

A New Value

Network

A New Value


E

ELIMINATE

REDUCEREDUCE

RAISERAISE

Selling seats instead of meetingrooms 24/7 bookingsplatform, manage own reservations Transparancy by online reviews Facilitate interaction Free co-working spaces, WiFi and F&B


Blue Ocean StrategyRAISE

Blue Ocean StrategyRAISE

A New Value

Network

A New Value


E

ELIMINATE

REDUCEREDUCE

RAISERAISE

Online accessibility; virtual customer ‘touchpoints’ Matching meetingroom to purpose Sustainable partnerships with suppliers Interaction through social media Flexibility in the ‘way of doing business’ Continiously co-creating concept with customers

Seats2meet.com | Blue Ocean Strategy @ Flevum

Business

Transcript of Seats2meet.com | Blue Ocean Strategy @ Flevum