Seasoning Your Brandof Food or Wine

Penny McKinlayCommunications Consultant

Classic?

Informative?

Artistic?

Fun?

Or over the top?

“Your brand is the genuine ‘personality’ of your company.

Rodger Roeser, President, Eisen Management Group: “A Practical Guide to Branding,” Karen E. Klein, Bloomberg Business, June 9, 2008 (http://www.businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm)

“It's what your customers think of you and say about you when they've left your company."

Although it is ultimately your customers who will articulate your brand . . .

you are responsible for molding it.

Words + Visuals = Powerful

Moon Curser Vineyards, Osoyoos, celebrates the city’s past when miners would smuggle their gold across the border under cover of night. The moon was not their friend.

“… the adventures of three ritzy dolls dancing their way to Tin Pin Alley …. Viognier, a blonde, is fresh, sassy and slender, Chenin Blanc, a redhead, is juicy, fun and voluptuous, and Chardonnay, a brunette, is luscious complex and elegant.”

Is your brand memorable?

“In a busy marketplace, not standing out is the same as being invisible.”

Seth Godin, In Praise of the Purple Cow, FastCompany

Penny McKinlayCommunications ConsultantSaskatoon, Saskatchewanmckinlaypenny@gmail.com