Seaside Marketing Presentation
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Transcript of Seaside Marketing Presentation
S E A S I D E ® C O M M U N I T Y D E V E L O P M E N T C O R P W E B S I T E R E D E S I G N
SEASIDEA simple, beautiful life.
“The viewer’s eye has become a lot more sophisticated. and, what it wants — above all — is something real. “ — Pam Grossman, director of visual trends for Getty Images
Opportunity Knocks
Shaping the experience and driving businessin new ways to position Seaside as an authority
in the travel and hospitality industry
A W A R E N E S S T H R O U G H M U L T I C H A N N E L T O U C H - P O I N T S
attractthe buyer’s journey:
> stand out from competitors w/visuals> tangible essence of enchanting beauty> convey atmosphere of intimacy> sense of community and belonging
D I S C O V E R Y T R O U G H I N T E R A C T I V E T O O L S & C O N T E N T
engagethe buyer’s journey:
> friendly, conversational tone & message> integrate SM content, multiple media formats> interactive maps and pop-ups> inspire ideas through stunning visuals
C O N S I D E R A T I O N A N D D E C I S I O N D R I V E S R E S U L T S
convertthe buyer’s journey:
> strategic calls-to-action, build email list > meet needs of the “social customer”> drive merchant discovery and sales> keep users on-site for rental content
Seaside is a beautifully visual, tactile, world that will benefit from our design-thinking perspective, digital expertise and passion for architecture &community
While your metrics reveal that more than 50% of visitors access the site on mobile, the digital world leaves us wanting more
People want to cut through the screen,and let themselves be engulfed by visually
enticing, visceral experiences
Your web presence is a key touch point — your digital personality told through the
power of visual storytelling
Research confirms that you have only3-5 seconds to inspire credibility and trust
that transforms critical connections betweenyour brand and your customer
It’s the difference between apotential client that wants to know more —
and no client at all
Understanding and meeting
your business objectives and growth goals
are key to driving increased
performance, profitability
and ROI
Modern, modular web designsreceive 90% more “unique pageviews”
than traditional websites — Engaging News Project Study
Streamline navigation and site architecturewith drop-down menus, signposts,
and consistent taxonomies
> Improve overall User Experience (UX) and engagement through use of interactive elements> Continue the conversation and drive results with multiple calls-to-action (CTAs)
> Enhance findability by developing SEO strategy including keywords, externallinks, image alt tags, descriptions, titles,and meta descriptions
Your website is a critical information “hub” and serves as the authoritative source for finding essential content about Seaside
There are so many wonderful,delightful and engaging Seaside stories...
leverage their impact withequally powerful visuals