SearchLondon - SEO in 2013
Transcript of SearchLondon - SEO in 2013
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#SearchLondon
2013
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– Backlinks to sites not necessarily required– Social Signals are the evolution of backlinks– Google affirms direct correlation between AuthorRank and
Organic
– #Subjective ?
PREDICTION
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Overview
• What I’m seeing• Why I promote Google+– Experiments
• GKG• Link Graph• Eigenvector – (who’s in your neighbourhood)
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G+ helps with social proof
1st page ranking
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Having image definitely increases CTR
But what happens when everyone has a profile pic by their results?
Additional opportunity for readers to quickly access ‘other content’
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Previous Achieved – how?
• Not complex… I split my posts – Half on G+ (part 1)– Half on website (part 2)
… but I’m still playing with content split %sNB: Micro format (Rich Snippet)MUST be in place
• Link to each from each• Expect to see similar examples ranking – as
AuthorRank / PublisherRank increase in
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Images posted on G+ with your content help to capture an audience interest
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Social Shares seem to act like links and help even in the long term
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Why I spend my time on G+
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This is a BIG bonus … definitely increases CTR for posts appearing in search results
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Not difficult to achieve…
So why aren’t more doing it?
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From a business perspective, this has helped us achieve 500k API calls to G+ daily – approx 5million posts indexed
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Experiments
Experiment!
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Insights from G+ what Google maybe doing
What will this mean for image ranking ?
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Google Knowledge Graph
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• Explored 3 links deep from• And listed top 10 in-degree
– Parsed (24ms):http://en.wikipedia.org/wiki/Archipelago– Parsed (254ms):http://en.wikipedia.org/wiki/Hawaii– Parsed (100ms):http://en.wikipedia.org/wiki/Hawaii_(island)– Parsed (0ms):http://en.wikipedia.org/wiki/Kure_Atoll– Parsed (1ms):http://en.wikipedia.org/wiki/Maui– Parsed (1ms):http://en.wikipedia.org/wiki/Mauna_Kea– Parsed (1ms):http://en.wikipedia.org/wiki/Midway_Atoll– Parsed (1ms):http://en.wikipedia.org/wiki/Pacific_Ocean– Parsed (2ms):http://en.wikipedia.org/wiki/United_States– Parsed (0ms):http://en.wikipedia.org/wiki/Wikipedia:Verifiability
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Google Knowledge Graph
• Link Google+ Business / Brand Page to the Website.
• Verify the email address in About Us Page in Google+ Business / Brand page
• Verify physical Address• Use Google+ Business Page / Brand Page
Regularly
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Eigenvector Centrality – and the affect on rankings
• How many posts in G+ does it take to rank in Google search results for a given keyword? (excluding personal results)– Longtail – few
• Post on G+ will show
– Competitive – regular posts• Post on website will show
• There is a correlation between ranking faster if:– Influential people follow you on G+– They engage on the respective post
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Take Away: Did you know?Klout profile = dofollow backlink
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#SearchLondon
2013
Qs?