Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Searching for Sugar Man Retail, Online and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Trailer Postings and Dedicated

Emailing were all utilized for the film. •  Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster

displays in the store, gift certificate giveaways and banner advertising in the Amoeba Music weekly email newsletter. We also set up a limited online promotion with the San Francisco Amoeba Music location.

•  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated sweepstakes and the Amoeba Music partnership through our Facebook and Twitter pages along with various other efforts of outreach.

Searching for Sugar Man Campaign Recap

Banner Advertising - 368K impressions, 869 clicks Amoeba Music Newsletter – 100,000+ subscribers

Editorial Page – 325 Page Views Movie Trailer Page – 108 Page Views

Amoeba Music Sweepstakes (L.A./SF) – Page Views – 1,004, Entries – 540 Dedicated Email – 27K+ sent, Total Opens – 2,906 to date, Total clicks – 371 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,818, Clicks – 21 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665

Calendar Listing - 70 Page Views

Total Page Views – 7,231 Total Clicks – 1,261 Campaign Duration – 17 Days

Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood

Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood

Online Amoeba Music

Coupon Los Angeles

This downloadable coupon was available on our website, through

social media outreach and a dedicated email to Campus

Circle members in the Los Angeles DMA.

Amoeba Sweepstakes Los Angeles

Entries – 540 Page Views – 1,004

Demographics of Entrants

Age – 73% 35+ Gender – 52% female

Ethnicity – 55% Caucasian. 11% Hispanic

Status – 45% Working

Amoeba Music (L.A.)

Online Outreach

Email Newsletter Frequency - Weekly

Reaches – 100,000+ Subscribers

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 368K. Clicks – 869.

Dedicated Email

Delivered – 27,190 Opened – 2,906

Clicks – 371

Campus Circle

Newsletter

Emails – 27.7K Opens – 2,818

Clicks – 21 Newsletter – 1X

Calendar Listing

Page Views – 70 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Editorial Page Views – 325

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Movie Trailer Page

Page Views – 108 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,151 Twitter followers: 2,665 Note – Campus Circle’s dedicate email for Sugar Man directed CC members to the Sugar Man facebook page to “Like” it. The fb page went from 617 likes to over 1,000 likes in 5 days. We also redirected the Sugar Man banner ads to the facebook page as well.