Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011
description
Transcript of Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011
![Page 1: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/1.jpg)
Source: xkcd blog - http://xkcd.com/1007/
![Page 2: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/2.jpg)
SEARCHING FOR SOLUTIONS THAT STICKU.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011BY KATYA HANTEL
ADVISOR: LIZ SHAPIRO
![Page 3: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/3.jpg)
![Page 4: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/4.jpg)
Are We Paying Attention to Climate Change Solutions?
What kind of climate change messages capture our attention?
What kind of messages are we “burned out” on?
When did we get “burned out,” and what caused it?
Questions
![Page 5: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/5.jpg)
Are We Paying Attention to Climate Change Solutions?
Examine media coverage of climate change coverage since 2007
Observe the frequency of key messages over time
Focus on 2 types of common messages: Market solutions to climate
change Technology solutions to
climate change
How to Measure
![Page 6: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/6.jpg)
Study Dataset
![Page 7: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/7.jpg)
The Issue Attention Cycle
Realization
Pre-problemPost-
problem
Interest decline
Discovery & Enthusiasm
7
![Page 8: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/8.jpg)
Media Issue-Attention Cycle: Technology Solutions
Optimism
![Page 9: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/9.jpg)
Media Issue-Attention Cycle: Technology Solutions
Reality Check
![Page 10: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/10.jpg)
Media Issue-Attention Cycle: Technology Solutions
Boredom
![Page 11: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/11.jpg)
Jan-07
Apr-07
Jul-07Oct-
07Jan
-08Apr-0
8Jul-0
8Oct-
08Jan
-09Apr-0
9Jul-0
9Oct-
09Jan
-10Apr-1
0Jul-1
0Oct-
10Jan
-11Apr-1
1Jul-1
1
-5
0
5
10
15
20
25
Coverage volume Tonality
Phase 2 Phase 3 Phase 4
Technology Solutions Issue-Attention Cycle
![Page 12: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/12.jpg)
Phase 2: Discovery & Enthusiasm (Jan. – Dec. ’07)
![Page 13: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/13.jpg)
Phase 3: Realization of Costs (Jan. ‘08 – Nov. ‘09)
![Page 14: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/14.jpg)
Phase 4: Decline (Dec. ‘09- Sept. ‘11)
![Page 15: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/15.jpg)
Jan-07
Apr-0
7Jul
-07Oct-
07Jan
-08Ap
r-08Jul
-08Oct-
08Jan
-09Ap
r-09Jul
-09Oct-
09Jan
-10Ap
r-10Jul
-10Oct-
10Jan
-11Ap
r-11Jul
-11
-5
0
5
10
15
20
25
Coverage volume Tonality
IPCC Report calls global warming unequivocal -
2/2•26th Session of the IPCC 4/30 – 5/4• IPCC Report : Working Group III
summary published 5/4
U.N. Bali Climate Change Conference
12/3 – 12/14
Waxman-Markey passes U.S. House
6/29
![Page 16: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/16.jpg)
Attention on Market Solutions
![Page 17: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/17.jpg)
Jan-07
Apr-0
7Jul
-07Oct-
07Jan
-08Ap
r-08Jul
-08Oct-
08Jan
-09Ap
r-09Jul
-09Oct-
09Jan
-10Ap
r-10Jul
-10Oct-
10Jan
-11Ap
r-11Jul
-11
-6-4-202468
101214
Coverage volume Tonality
Market Solutions Issue Attention Cycle
Phase 2 Phase 3 Phase 4
![Page 18: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/18.jpg)
Phase 2: Discovery & Enthusiasm (Jan. – Sept. ’07)
![Page 19: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/19.jpg)
Phase 3: Realization of Costs (Oct. ‘07 – Nov. ‘09)
![Page 20: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/20.jpg)
Phase 4: Decline (Dec. ‘09- Sept. ‘11)
![Page 21: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/21.jpg)
Jan-07
Apr-0
7Jul
-07Oct-
07Jan
-08Ap
r-08Jul
-08Oct-
08Jan
-09Ap
r-09Jul
-09Oct-
09Jan
-10Ap
r-10Jul
-10Oct-
10Jan
-11Ap
r-11Jul
-110
2
4
6
8
10
12
14
Market solution frame prominence
Waxman-Markey passes U.S. House 6/29
Bush climate summit 9/26 –
9/27U.N. Bali Climate
Change Conference 12/3 – 12/14
• Carbon tax introduced in U.S. House week of 3/13
• EPA submits finding that GHGs impact health to OMB
3/19UNFCC climate talks 8/27-8/31
![Page 22: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/22.jpg)
Key Coverage Patterns
![Page 23: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/23.jpg)
Media Technology
Jan-07
Apr-07
Jul-07Oct-
07Jan
-08Apr-0
8Jul-0
8Oct-
08Jan
-09Apr-0
9Jul-0
9Oct-
09Jan
-10Apr-1
0Jul-1
0Oct-
10Jan
-11Apr-1
1Jul-1
1-10
-5
0
5
10
15
20
Technology solutions tonality Market solutions tonality
![Page 24: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/24.jpg)
Persistent Topics Drive “Mini-Spikes”
Report Release
Nuclear Energy
Local Solutions
Automotive Industry
Asian Development
Federal policy
Event
0 5 10 15 20 25 30
Market SolutionsTechnology Solutions
Number of Articles
![Page 25: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/25.jpg)
Media Underdogs“Climate Change Malpractice; The Bush
administration won't lead. And now it won't get out of California's way, either.”
“Some aren't waiting for climate consensus”
“All eyes on Calif. climate-change fight; Proposed measures would set law in motion to battle global warming”
![Page 26: Searching for SOLUTIONS THAT STICK U.S MEDIA ATTENTION ON CLIMATE CHANGE 2007 – 2011](https://reader035.fdocuments.in/reader035/viewer/2022062410/568162aa550346895dd32cc1/html5/thumbnails/26.jpg)
Getting Attention in a “Phase 5” World
Focus on technology
Be the underdog Use a life preserver
Global development trends
Industry shifts Major events New research