Searchfest 2013 sundgren
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Intermediate PPC “Sculpting KW Lists and Testing Copy- Your 2 Big Guns” Dan Sundgren Feb. 22,2013
Transcript of Searchfest 2013 sundgren
Intermediate PPC
“Sculpting KW Lists and Testing Copy-Your 2 Big Guns”
Dan SundgrenFeb. 22,2013
It’s a Dog Eat Dog World
Norm….
"How's it going Mr. Peterson?""It's a dog eat dog world, Woody and I'm wearing Milk Bone underwear.”
Gun One: Keywords
• Separate Search, Mobile and GDN
• Separate match types for head terms for search
• Negative sculpting is critical
• Pull your search logs in your analytics
Sculpting
• Run a search terms report in Adwords
• Also drill down on your analytics search terms report to identify new KW’s and Negatives
• Apply a standard negative list to ALL campaigns (think porn terms) + refine on the adgroup level
Gun Two: Ad Copy
And the winner is….
***Source: Certified Knowledge. Brad Geddes http://certifiedknowledge.org/about/brad-geddes/
Smoking Pork Shoulder
QUESTIONS?THANK YOU!
LinkedIn (Slideshare link there)www.linkedin.com/in/sundgren
