SEARCHENGINE OPTIMIZATION

&

SOCIALMEDIA

Anna Bloch Interactive

Marketing Analyst

Bari MogilSenior Interactive

Marketing Specialist

WHAT ISSEARCH ENGINE OPTIMIZATION?

SEO

WHYIS IT IMPORTANT?

DRIVES MORE VISITORS TO YOUR

LISTING PAGES

40% OF TRAFFIC TO CORCORAN.COM COMES FROM SEARCH ENGINES

WHAT IS REFERRAL TRAFFIC?AND WHY DO WE CARE?

VISITORS COMING TO US FROM

OTHER SITES

HOW DOES GOOGLE SEARCH WORK?

WHAT IT ISWHERE IT IS

THINK LIKE A SEARCHER WRITE ACCORDINGLY

BEST PRACTICES

KEEP IT RELEVANT

NEIGHBORHOOD SEARCHESLOCATION, LOCATION, LOCATION

IRRELEVANT CONTENT

FRESH IS BESTBIOS & DESCPRITIONS

WORST PRACTICES

ABBREVIATIONS

NOT ENOUGH INFORMATION

KEYWORD STUFFING

VAGUE, ASPIRATIONAL & ‘ARTISTIC’ LANGUAGE

“Indefinably exquisite, this charming, sumptuous and truly

pulchritudinous townhouse delights the eye and stirs the

soul.”

“Indefinably exquisite, this charming, sumptuous and truly

pulchritudinous townhouse delights the eye and stirs the

soul.”

“Flexible 2 bedroom, 1.5 bath space that offers two private outdoor areas, a patio off the lower level and a fantastic garden. This contemporary home is located in a 19th Century Federal-style masterpiece, the perfect marriage of modern detail wit a richly historic pedigree. All units feature high ceilings, gorgeous wide plank floors, and top of the line stainless steel appliances and fixtures including Miele, Kohler, and Grohe.

With excellent subway access and a five-minute stroll from Prospect Park, The Modern Townhouse also finds itself beautifully surrounded by fabulous restaurants and shopping”

“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”

“This beautiful Park Slope townhouse, located minutes from Brooklyn’s Prospect Park, is located in the heart of Park Slope’s restaurants and shopping. This townhouse is steps from the Park Slope F train, and this 2 bedroom, 1.5 bath home offers two private outdoor spaces, a patio off the lower level and a fantastic garden. This luxury contemporary Park Slope townhouse is located in a 19th Century federal-style building, the perfect marriage of modern detail with a richly historic Brooklyn pedigree. All apartment units feature high ceilings, gorgeous wide plank floors, and top of the line kitchen stainless steel appliances and fixtures, including Miele, Kohler and Grohe.”

RECAP

LOOK AFTER YOUR PAGES

THINK LIKE A SEARCHER

ALWAYS BUILD SEO INTO YOUR MARKTING PLANS

DO’S AND DON’T OF LISTING DESCRIPTIONS

DO…..USE KEYWORDS 3-4 TIMES IN FIRST PARAGRAPHKEEP DESCRIPTION LENGTH IN MINDUSE KEYWORDS THROUGHOUT DESCRIPTION AS

MANY TIMES AS POSSIBLEUPDATE YOUR LISTING DESCRIPTIONS EVERY 2-3

WEEKS

DON’T…..KEYWORD STUFFUSE ABBREVIATIONSUSE VAGUE or ARTISTIC LANGUAGE

SOCIAL MEDIA

FACEBOOK

1.28 BILLIONACCOUNTS CREATED

75% INTERATIONALUSERS OUTSIDE

THE U.S.

700 BILLION MINUTES

SPENT ON FACEBOOK EACH MONTH

AVERAGE OF 338 FRIENDS

(20% OF THEM THEY DON’T KNOW)

LINKED IN

300,000,000+REGISTERED MEMBERS

EVERY SECOND 2 NEW MEMBERS

SIGN UP

TWITTER

500 MILLIONTWEETS PER DAY

6,000TWEETS PER SECOND

618,725TWEETS PER MINUTE DURING THE WORLD

CUP FINAL

BREAKING NEWSHAS CHANGED

RECAP

SELECT THE NETWORK THAT

WORKS BEST FOR YOU

THANK YOU!

Bari MogilBari.Mogil@corcoran.com

Anna BlochAnna.Bloch@corcoran.com