Search the Internet like an Expert
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Transcript of Search the Internet like an Expert
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Search the Internet like an expert
Daniyar Salikhov, U.S. Embassy Tashkent
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One of the Internet's strengths is its ability to help
consumers find the right needle in a digital haystack
of data. --Jared Sandberg, Editor @bloomberg.com
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Internet search • Web directories (ipl.org,
about.com)
- Managed and edited by humans
- Carefully reviewed. selected and organized
info
- Reliable and authentic
• Search engines (Google,
Yandex, Bing, etc)
- Search by keywords
- Databases compiled by machine crawlers
(minimal human oversight)
- Not curated
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Useful terms
• Browser
• Bookmarks/Favorites
• Cookie
• Domain/Domain type
• Domain name
• HTML - Hypertext/Link
• Keywords
• Uniform resource locator
(URL)
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Parts of a URL
http://www.starwars.com/seminars.html
• http://--hypertext transfer protocol: the language computers use to “talk” to one
another
• www—world wide web: the body of information connected by the cables and
computers of the Internet
• .starwars—domain name: the structured, alphabetic-based, unique name for a
computer on a network
• .com—top level domain: gives an idea of where the document is stored
• /seminars—file name: a folder within a website
• .html—hypertext markup language: the computer language used to format
documents
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Top level domains
• .edu - higher education (harvard.edu)
• .com - commercial (audi.com)
• .gov - government agency (whitehouse.gov)
• .mil - military (army.mil)
• .org - general noncommercial organization (un.org)
• .info - Information (educationusa.info)
• .uz - geographic (gazeta.uz)
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Google: Basic search
• Use more keywords or search terms
• Capitalization
• Automatic “and” queries (news reader
--> news AND reader OR readers)
• Exclusion of common words
• Word variations
• Truncation / wild card searching
• I’m Feeling Lucky
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Google search results PAID vs. ORGANIC
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Phrase search
Narrows down search by looking for an exact phrase or
sentence. Useful when searching for a title or a
quotation. Usually quotation marks are used to connect
the words together.
Examples:
• “U.S. Uzbek relations” vs U.S. Uzbek relations
• “Graduate scholarship”
• “Test centers”
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Negative search terms
Use a "minus" sign to exclude terms you don’t want
to appear on a page
Examples:
• "International scholarships" -sport -art
• Graduate admission requirements -GMAT -GRE
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Intitle/Allintitle:
Standard HTML page
<HTML>
<HEAD>
<TITLE>……………</TITLE>
</HEAD>
<BODY>
………………..
</BODY>
</HTML>
Allintitle:
Search for query words in the title of a
page
Examples:
•allintitle:international student
scholarships
•allintitle:foundations scholarships
•allintitle:top MBA schools
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Inurl/Allinurl:
Search for query words in page URLs
Examples:
• allinurl:application waiver
• allinurl:rolling admissions
• harvard inurl:financial aid
• TOEFL inurl:listening
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Allintext:
Search for query words in the text of a page
Examples:
• allintext:international graduate scholarships
psychology
• allintext:dual degree "computer science" business
international
• allintext:research central asian studies fellowship
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Related:
List web pages similar to a web page you specify
Examples:
• related:educationusa.info
• related:www.internationalscholarships.com
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Site:
• Search all pages containing a particular word or words from a single website;
• Search pages from a particular type of domain or institution
• Search pages from a single country
Examples:
• scholarships site:educationusa.info
• student visa site:travel.state.gov
• tourist attractions site:nycgo.com
• obama biography site:gov
• рестораны site:uz
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Link:
Find linked pages, i.e. show pages that point to a
URL
• link:educationusa.info
• link:www.internationalscholarships.com
• link:nycgo.com
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Filetype:
Search for a particular file type
Examples:
• un internship application form filetype:pdf OR
filetype:docx
• how to study in the US filetype:ppt
• health management dissertations john hopkins
filetype:xls
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The Internet is like a vast ocean full of
wonderful things
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But like the ocean, the Internet can also become
polluted with garbage and unsavory elements as well.
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Evaluate information Know how search engines work and learn to identify
quality information from bad information
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C.A.R.P test
• C - currency
• A - authority
• R – reliability/relevance
• P – purpose/point of view
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Bonus
• Google Advanced Search
(http://www.google.com/advanced_search)
• Google Alerts (http://www.google.com/alerts)
• Yandex Blog Search (http://blogs.yandex.ru/)
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Questions?