Search & Social Marketing Product Proposal - Adways Labs (Thailand) Co., Ltd.

Digital Marketing SolutionService Presentation


WE HELP GROW YOURBUSINESS HERE

SEARCH ENGINE OPTIMIZATION

CERTIFIED BY

The largest nonprofit trade organization in the world, serving the search and digital marketing industry


STAND OUT!!!{ }

SEARCH ENGINE OPTIMIZATION


WHAT WE DO FOR YOU?


RENOVATE WEBSITE USING STYLESHEET

1


RESEARCH AND ANALYZE THE BEST KEYWORD

2


MANAGE AND ORGANIZE LINK STRUCTURE

3


OPTIMIZE WEB PAGE FOR SEARCH ENGINE

4


INCREASE LINK POPULARITY TO WEBSITE

5


Build HTML Sitemap Page and XML Sitemap

6


REGISTER YOUR SITE IN GOOGLE WEBMASTER TOOLS 7


MORNITOR COMPETITOR AND CHANGE SEO STRATEGY IF NEEDED8


Search Marketing

Successful Keyword : 1. การลงทุ�น 2. กองทุ�นรวม 3. สิ นเชื่��อCampaign Results

• #4 Ranking for high competition keyword “การลงทุ�น”• #7 Ranking for high search volume keyword “กองทุ�นรวม”• #6 Ranking for keyword “สิ นเชื่��อ”

Campaign DetailIndustry: BankingWork on: SEOTarget Market: Thailand


Case Study: SCB

Successful Keyword : 1. สิมาร�ทุ โฟน 2. เคร��องซั�กผ้�า 3. LED TV

Campaign Results

• #6 Ranking for keyword “สิมาร�ทุ โฟน”• #1 Ranking for keyword “เคร��องซั�กผ้�า”• #7 Ranking for keyword “LED TV”

Campaign DetailIndustry: ElectronicsWork on: SEOTarget Market: Thailand


Case Study: LG Thailand

Website: Sansiri.com

Successful Keyword : 1. บ้�านเดี่��ยว 2. คอนโดี่ม เน�ยม 3. ทุาวน�เฮาสิ�

Campaign Results• #1 Ranking for keyword “บ้�านเดี่��ยว”• #5 Ranking for keyword “คอนโดี่มิ�เน�ยมิ”• #3 Ranking for keyword “ทาวน�เฮาส์�”

Campaign DetailIndustry: Real EstateWork on: SEOTarget Market: Thailand


Case Study: Sansiri.com

Negative Result

Negative Search Result!Question: How to hide negative search results the right way

It’s important to know what’s being done about your problem. Hiding negative search results can be as straight forward as burying them beneath positive content. But what if the positive content doesn’t look natural?



Negative Search Result!

Google will eventually push those negative search results right back on top. After all, Google is in the business of showing consumers what they want to see.

Genuine Positive Content• Unique websites that explain your

business better and help the consumer decide to use your services.

• Create real Blogs with useful content. Don’t let your reputation management vendor reshuffle your biography and litter your name all over it.

• Press releases are a great way to get your business noticed and make it look authoritative.

• YouTube videos can be incredibly powerful if you use them the right way

• Social Media This is a great way of showing your goodwill and scoring points with consumers.



Result! (Positive Assets Optimized)The Good: you might be hiding something bad

Positive Content

Negative Content will go to 10th Page



Successful Keyword : 1. สิ าน�กงานเชื่!า 2. ออฟฟ"ตให้�เชื่!า 3. พื้�'นทุ��สิ าน�กงานCampaign Results

• #4 Ranking for keyword “สิ าน�กงานเชื่!า”• #10 Ranking for keyword “ออฟฟ"ตให้�เชื่!า”• #3 Ranking for keyword “พื้�'นทุ��สิ าน�กงาน”

Campaign DetailIndustry: Office SpaceWork on: SEOTarget Market: Thailand


Case Study: Servcorp

Successful Keyword : 1. สิ�ขภาพื้ดี่� 2. สิารอาห้าร 3. ว ตาม นอ�Campaign Results

• #7 Ranking for keyword “สิ�ขภาพื้ดี่�”• #9 Ranking for keyword “สิารอาห้าร”• #5 Ranking for keyword “ว ตาม นอ�”

Campaign DetailIndustry: Health Care ProductWork on: SEOTarget Market: Thailand


Case Study: Mega We Care

ADVERTISING ADWORDS


We Put Your Business Here!

www.yourbusiness.com

Professional AdWords Services

Grow Your Business With Us.

CERTIFIED BY


Put Your Business Here!www.yourbusiness.comReach Million of People Looking

For Your Product or Service

WHAT ISGOOGLE ADWORDS?


ADVERTISING ON GOOGLE CAN HELP AN ADVERTISER MEET MANY OBJECTIVE :

OBJECTIVE EXAMPLE SUCCESS METRICS

GENERATE AWARENESS BUILD BRAND EDUCATE PROSPECTS

• TARGETED IMPRESSIONS• QUALIFIED VISITS YOUR WEBSITE• DEPTH OF INVOLVEMENT

GENERATE LEADS IDENTIFY PROSPECTS

• REQUEST FOR PROPOSALS• COUPON DOWNLOADS• NEWSLETTER REGISTRATIONS• EMAIL ADDRESS OPT-INS

CUSTOMER ACQUISITION SALES

• SALES CONVERSIONS = $$$• LOWER COST PER LEAD/SALE

WHAT ADWORDS CAN DO?

ADWORDS ADVANTAGE

80%

20%

GOOGLE NETWORK

1. REACH“ADS ARE DISTRIBUTED ACROSS OTHER GOOGLE

SITES AS WELL AS ON PARTNER SITES AND EMAIL, REACHING OVER 80% OF INTERNET USERS. ”


2. TIMING

“”

SHOW YOUR AD THE MOMENT THEY

DEMONSTRATED INTEREST

ADWORDS ADVANTAGE Digital Marketing SolutionService Presentation

3. FLEXIBILITYABLE TO TARGET DIFFERENT POPULATIONS BY LOCATION AND LANGUAGE, ALLOW YOU TO ADS THAT WILL APPEAL EXACTLY TO YOUR AUDIENCE.

ADWORDS ADVANTAGEDigital Marketing Solution

Service Presentation

4.COST

NO MINIMUM SPENDINGRunning Shoes at Amazon www.amazon.com/InternationalBuy Running Shoes at Amazon!

Amazon Ships Internationally.

ONLY PAY FOR VISITORS

ADWORDS ADVANTAGEDigital Marketing Solution

Service Presentation


AdwordsAdvertisingCase Study


THE CHALLENGE

REBRANDING AND DELIVER OFFICIAL MESSAGE

Case Study: DKSH


THE APPROACH

EXTENSIVE CAMPAIGN13 CAMPAIGNS209 ADGROUPS16,000 ADS8,462 KEYWORDS

Case Study: DKSH


THE RESULT1. 68,017 VISITORS SINCE

ARPIL 20112. 1,311 SERVICE

BROCHURE DOWNLOAD3. 301 VIDEO DKSH’S VIDEO

PRESENTATION

Case Study: DKSH


NUMBER OF REGISTRATIONAND PROMOTE AEON 3S TECHNOLOGY

THE CHALLENGE

Case Study: AEON

Digital Marketing SolutionService PresentationCase Study: AEON

THE APPROACH

CONVERSION TARGETED CAMPAIGN

1. SET UP QUALITY LANDING PAGE2. MEASURE CONVERSION WITH

GOOGLE ANALYTICS3. OPTIMIZE CAMPAIGN TO MAXIMIZE

CONVERSION RATE

Digital Marketing SolutionService PresentationCase Study: AEON

THE RESULT

1. GENERATED 816 APPLICANT2. 2ND IN THE MOST COST

EFFECTIVE AFTER FACEBOOK AD

3. 3.95% CONVERSION RATE


Facebook Marketing


CONNECT

ENGAGE

BUSINESS

+

=


22,348 TOTAL FANS

5,052,057 FRIENDS OF FANS

PEOPLE TALKING ABOUT YOUR PAGE (Average)197


FACEBOOK ACTIVITY 1

24,280


FACEBOOK ACTIVITY 2

3,026


FACEBOOK ACTIVITY 3

1,832


47,904TOTAL FANS

PEOPLE TALKING ABOUT YOUR PAGE (Average)

2,659


VIRAL VIDEOS

24,000PEOPLE PLAY


FACEBOOK ACTIVITY 1

12,034


FACEBOOK ACTIVITY 2

13,572


53,365TOTAL FANS

7,686,743FRIENDS OF FANS

PEOPLE TALKING ABOUT YOUR PAGE (Average)

1,556


FACEBOOK ACTIVITY 1

6,725


76,527TOTAL FANS

11,507,906FRIENDS OF FANS PEOPLE

TALKING ABOUT YOUR PAGE (Average)

2,479


FACEBOOK ACTIVITY 1

4,091


FACEBOOK ACTIVITY 2

4,458


FACEBOOK ACTIVITY 3

5,307

Thank Youfor Attention


Search & Social Marketing Product Proposal - Adways Labs (Thailand) Co., Ltd.

Technology

Transcript of Search & Social Marketing Product Proposal - Adways Labs (Thailand) Co., Ltd.