Search Optimization
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Transcript of Search Optimization
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Search OptimizationYou Can Do Yourself
A Presentation for AMADC October 14, 2010
David HollenderPrincipal Online Strategist
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Elements of Search Optimization
Which elements are critical?
What can you do yourself?
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What Are Your Goals?
• Be A JIT Solution Provider
• Be An Influencer
• Be An Authoritative Source
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What’s Your Strategy?
• Credibility Through Visibility
• Topic Ownership
• JIT Problem Solver
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Channels
• Web Site Optimization
• PR Optimization
• Social Media Optimization
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The Optimization Process
• Do ResearchAudience, Keywords, Channels
• Generate/Optimize ContentSelect Content, Optimize, Meet Expectations
• Measure ResultsProcess & Outcomes
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What Else?
• Link Building & Credibility
• The Geeky Details
• The SEO “Way of Life”
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Avoid These Roadblocks
• No Strategy = No ROI
• Inside-Out Approach
• Engineering Bloopers
• Failure to Meet Expectations