Search Now: How to Surface Content that Really Matters to Your Customers
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Information overload How to Surface Content that Really Matters to your Visitors David Knipe | Principal Solution Architect | @davidknipe
description
Study shown an average person is bombarded by the equivalent of 174 newspapers of information a day, so how do you make sure your visitors find the most relevant content as quickly as possible? Find out how EPiServer Find, an advanced search and navigation technology, is being used by our customers to guide visitors from Google all the way to the actual conversion with automatic landing pages.
Transcript of Search Now: How to Surface Content that Really Matters to Your Customers
Information overloadHow to Surface Content that Really Matters to your Visitors
David Knipe | Principal Solution Architect | @davidknipe
The challenge
Visits32,547
Pages / Visit3.35
Conversion Rate2.03%
Customer goals
AcquisitionIncrease organic traf-fic
RetentionProlong visitor stay
ConversionBoostconversion rate
Customer goals
AcquisitionIncrease organic traf-fic
RetentionProlong visitor stay
ConversionBoostconversion rate
Automatic landing pages
hotelsModern design hotels
SLH – 1
Editorial content
SLH – 1
70% time saved whencreating landing pages
Arla – 1SEO friendly URL:s
Selected facets
Additional facets
Editorial content
Arla – 2
Search results
Customer goals
AcquisitionIncrease organic traf-fic
RetentionProlong visitor stay
ConversionBoostconversion rate
Adaptive navigation
Smith & Nephew – 1
Smith & Nephew – 2
Personalized start pagebased on interest profile
Customer goals
AcquisitionIncrease organic traf-fic
RetentionProlong visitor stay
ConversionBoostconversion rate
Visits withoutsite search
Visits with site
search
Status for web site search
Visits
…
Conversion rate
2,936,579 19,94 %
Visits without site search 2,202,435 15.06 %
Visits with site search 734,144 34.94 %
Guided search
Status for web site search
Visits
…
Conversion rate
2,936,579 19,94 %
Visits without site search 2,202,435 15.06 %
Visits with site search 734,144 34.94 %
Status for web site search
Visits
…
Conversion rate
2,936,579 19.94 %
Visits without site search 2,202,435 15.06 %
Visits with site search 734,144 34.94 %
Gatwick – 1
Gatwick – 2
Stockholm
Dustin
Suunto
Conclusion
Automatic landing pages
Adaptive navigation
Guided search
Make your content work for you automatically Let the landing pages create themselves Great for editors, great for users and great for SEO
Tag our content to break it out of the hierarchy Engage users with personal homepages Relevant content increases the chances of conversion
Provide automatic suggestions Allow editors to optimise the results for our users If people can easily find what they are looking for they are
more likely to convert
Want More?
http://www.episerver.com/find
