Search is still the Biggest Game in Town (public)
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Transcript of Search is still the Biggest Game in Town (public)
![Page 1: Search is still the Biggest Game in Town (public)](https://reader033.fdocuments.in/reader033/viewer/2022060116/5580ebf8d8b42aec5a8b4fb5/html5/thumbnails/1.jpg)
SEARCH IS STILL THE BIGGEST GAME IN TOWN
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is and will always be one of the foremost activities in the Internet...
SEARCH
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…and still the biggest game in town.
![Page 4: Search is still the Biggest Game in Town (public)](https://reader033.fdocuments.in/reader033/viewer/2022060116/5580ebf8d8b42aec5a8b4fb5/html5/thumbnails/4.jpg)
THE INTERNET IS ALL ABOUT
INFORMATION
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…and search meets the purpose of information through making it easily found by people who need it.
THE INTERNET IS ALL ABOUT
INFORMATION
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KNOWLEDGE IS POWER. People want power and if you don’t want to look dumb, then you need to know.
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When a friend asks me about something I have no idea about, I always consult my best friend Google about it. And I’m sure you do too.
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When a friend asks me about something I have no idea about, I always consult my best friend Google about it. And I’m sure you do too.
Uh-huh, yeah. Thought so.
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Every second there are 38,127 search queries happening all over the world.
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Every second there are 38,127 search queries happening all over the world.
Again, that is every second.
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And unlike people flittering on
FACEBOOK,
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And unlike people flittering on
FACEBOOK, people who
SEARCH are in focus mode
![Page 13: Search is still the Biggest Game in Town (public)](https://reader033.fdocuments.in/reader033/viewer/2022060116/5580ebf8d8b42aec5a8b4fb5/html5/thumbnails/13.jpg)
They are looking for something – therefore their enthusiasm about the certain information they are looking for is far higher than what they tend to ‘bump into’ in facebook.
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Search can never be compared to social network flittering.
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