SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) - Seminar on Web Search
Search engine world - Free Seminar
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Transcript of Search engine world - Free Seminar
Seminar Syllables
1. What is Search Engine
2. How search Engine Works
3. Search Engine History from 1990 to 2001
4. The Age of Google begins
5. Search Engine Statistics
6. Search Engine Marketing
7. What is SEO ?
What is Search Engine
A web search engine is
a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs).
The information may be a mix of web pages, images, and other types of files.
In 1993
• It allowed users to submit their pages
they wanted indexed with their own page
description.
• This meant it needed no bot to collect
data and was not using excessive
bandwidth. The downside of ALIWEB is
that many people did not know how to
submit their site.
the web's first robot came. In June 1993 Matthew Gray
introduced the World Wide Web Wanderer. He initially
wanted to measure the growth of the web and created
this bot to count active web servers. He soon upgraded
the bot to capture actual URL's.
What is SEO ?
Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search engine's
unpaid results - often referred to as
"natural, "organic," or "earned" results.
Think like google …..
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