Andreessen Horowitz Trust Optimization Event - DTP - 10.9.14
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
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Transcript of Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
![Page 1: Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.](https://reader035.fdocuments.in/reader035/viewer/2022062903/588a22b81a28abb21f8b5b3b/html5/thumbnails/1.jpg)
SEARCH ENGINE OPTIMIZATIONUSING WORDPRESS WITH ZIMBABWEAN CASE STUDIES
Presented by Trust NhokovedzoCalmlock Web Design
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WHAT IS SEOSearch Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including but not limited to Google, Bing, Yahoo.
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WHY SEO?
Every good website must generate business. SEO is one the ways to make sure that happens.
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IS IT ONLY SEO?
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DOES IT WORK IN ZIMBABWE?
92% of searches in Zimbabwe done on Google
I have made business in the past on year as new player in the market leveraging on SEO?
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CASE STUDY ONE: CALMLOCK WEB DESIGN - SALES
Calmlock is #2
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HISTORY: CALMLOCK WEB DESIGN
New domainRebranding from Proweb ZimbabweNovember 2015
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BENEFITS OF WORKING SEO
New business Higher credibilityVisibility BrandingCost effective – can be DIY
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CASE STUDY TWO: MANNA SAFARI RESORTS - BRANDING
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BENEFITS OF SEO - BRANDING
Perceptions change when your business can be found on Google
Easy to find Removes ‘new business’ tag on your
business
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E-COMMERCE CASE STUDY: ANALYSIS
Client prefers anonymity. It’s a popular online shopping platform in the
countryWebsite was fully functional.
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BENEFITS OF SEO
Facts about your websiteFacts about your usersOngoing market researchCompetitor analysisPossible improvement pointers
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E-COMMERCE CASE STUDY
Home page redesignWebsite restructuringCheckout process redesignBlogging Strategic social media posts
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SEO FOR WORDPRESS – FREE TOOLS
Google Analytics Google Search Console Yoast Plugin All in One SEO Keyword Research Tool Google.co.zw Google Maps Google My Business
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THE PROCESS
On Page SEO Titles Permalinks H Tags Image Optimization Broken links Indexing
Off Page SEO Social Media External links
On Page SEO Titles Permalinks H Tags Image Optimization Broken links Indexing
Off Page SEO Social Media External links
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NEXT STEPS – LEARNING FURTHER
MOZ YoastPodcasts – WordPress Weekly, Marketing School.
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QUESTIONS
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