Search Engine Optimization: Tips by Nitin Khanna to Get the Best

Results

Sources of Traffic

• Social Network• Email Marketing• Group Chat• Banners • Advertisement• Interaction• Media & PR• Events

How To Get More To Your Website?

What is the most solid traffic source? – How to know it!

Best Source To Traffic

Search engine traffic can be a huge source.

Search Engine A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search.

How Do Search Engines Work?

Every search engine uses different complex mathematical formulas to generate search results. The results for a specific query are then displayed on the SERP. Search engine algorithms take the key elements of a web page, including the page title, content and keyword density, and come up with a ranking for where to place the results on the pages. Each search engine’s algorithm is unique, so a top ranking on Yahoo! does not guarantee a prominent ranking on Google, and vice versa.

Different Search Engines

Marketing Statistics Search Engines

Search Engine OptimizationSearch Engine Optimization is the process of optimizing a website or a web page to increase its visibility or ranking on a search engines result page (also known as SERP's). The visibility or ranking is increased in the search engines natural results or organic results, hence the term Organic SEO.

Types of SEO:

On Page SEOOff Page SEO

On Page Optimization

On Page Optimization as the phrase suggests is the adjustment of the website or the webpage to optimize it in the best possible way to make it easily accessible by search engines for particular keywords or search terms without any hindrance and to remove any parameter that may prevent a search engine from ignoring that website or webpage.

Off Page Optimization

Off page optimization is the exact opposite of on page optimization. This process is related to all the tasks done outside of your website and optimization of external aspects that effect the factors of how your website is found on the internet. This involves of placing your website information on external sources so that they make your website accessible from various locations on the internet.

Benefits of Search Engine Optimization• Get more targeted traffic: SEO can increase the number of visitors to your site who

are actively searching for your product or service.

• Increase brand awareness: SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

• Marketing your brand 24/7: With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.

• Higher sales: As SEO brings you targeted traffic, it can mean increased sales of your product or service.

• Long term positioning: Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

About the AuthorI am Nitin Khanna, a passionate Digital Marketing Strategist who loves sharing knowledge about the various Digital Marketing techniques and strategies.

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