SEARCH ENGINE OPTIMIZATION

(SEO)

Pamela Drake

ENG 2720 Writing with New Media

Course contentsPROJECT OVERVIEW

• Identify Search Engine Optimization techniques and the advantages

• Compare and analyze websites for style and content

• Create and participate in website optimization

MY BLOG SEO SUCCESS RANKING

My goal was to create a website and participate in its optimization.

• I created a WordPress blog account

• I participated in optimization by adding Keywords, content, linking, and social media

My Ranking (for participation) 10

WHAT IS SEO?

Techniques used to increase a websites visibility by improving a its ranking.

The higher your website ranks, the more visible it will be on search engines.

"Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015. <http://www.ebizmba.com/articles/search-engines>.

WHY IS SEO IMPORTANT?

The challenge of having a great website is bringing people to it.

Whether the website is for business or recreation, more traffic means more

interaction

WHAT IS WEBSITE TRAFFIC?

"People who are coming past your website who have potential to engage in your business"

(Website Traffic Strategy).

SEO FACTORS

SEO Performance

Social MediaC

onte

nt

Link

ing

Keywords

Website Comparison

City Tech

&

Brooklyn College

CITY TECH

BROOKLYN COLLEGE

SIDE-BY-SIDE COMPARISON If your link popularity is high, and many people are linking to your site, then it must contain content.

<http://www.seomarketingworld.com/seo-faq/link-popularity.php>.

The more content you have to more chance you have of using variations of your target keywords.

<http://www.wordstream.com/blog/ws/2010/05/05/word-count-for-seo>.

Allow uses to navigate a website and establish information hierarchy for given websites

<https://www.orbitmedia.com/blog/internal-linking/>.

City Tech Brooklyn College

City Tech Brooklyn College

6.4 6.6

OVERALL SCORE

Pamela Drake’sWordPress Blog

A Trillion Thoughts

BEFORE

AFTER

ABOUT ME

My Blog Page

My Twitter Feed

CONCLUSION

SEO can take weeks, or even months to achieve and while a first-page position is not guaranteed, SEO can put your website in a better position.

• Easy to read• Easy to navigate• Easy to find• Consistent layout• Quick to download

REFERENCES

"Nibbler - Test Your Website." Nibbler. Web. 13 Dec. 2015. <http://nibbler.silktide.com/en_US>.

"Digital Marketing Tutorial 2014 - Free Tutorial on Internet and Online Marketing Strategy." YouTube. YouTube. Web. 13 Dec. 2015. <

"Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015. <http://www.ebizmba.com/articles/search-engines>.

"Internal Linking: 9 Best Practices for SEO and Internal Links." Orbit Media Studios Internal Linking 9 Best Practices for SEO and Internal Links Comments. 7 Aug. 2013. Web. 14 Dec. 2015. <https://www.orbitmedia.com/blog/internal-linking/>.

"Link Popularity | Link Building Strategy." Link Popularity. Web. 14 Dec. 2015. <http://www.seomarketingworld.com/seo-faq/link-popularity.php>.

"WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?" Word Count for SEO: How Much Content Is Enough? Web. 14 Dec. 2015. <http://www.wordstream.com/blog/ws/2010/05/05/word-count-for-seo>.