Best SEO training Institute in Navi Mumbai Offering SEO Course

www.freelancersacademy.com

WHAT IS SEO?

• Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

• There are various benefits of Search Engine such as increased traffic , cost effective as compared to PPC, better ROI ( return on investment),increased site usability, Increases brand awareness. Our experienced Industry trainers of SEO would help you understand these SEO Concepts.

www.freelancersacademy.com - Digital Marketing Training Institute

SEO Course SyllabusOn Page Optimization Off Page Optimization• Keywords optimization • Internal linking• Meta tag creation• Top SEO tools – what is link juice Proper

url structures• Sitemap creation and submission• Optimized titles and descriptions• User friendly navigation (breadcrumbs)• Text formatting (use of h1,h2,bold etc)• Fast loading pages• What is difference between keywords

stuffing &• keywords placements• Image optimization (image size, proper

image names, use of alt tag)• Top quality fresh content (this is always

the most important SEO factor)• Content optimization & planning

understanding your audience as per content planning

• Link Building• Social Media Facebook , Twitter , Linkedin

, etc• Social bookmarking• Content• Article Submission• Video Submission• Blog posting• Directory Submission• Photo sharing• Business Profiles• Forum Posting• Classified Ad Submission• Press Release• RSS submission

www.freelancersacademy.com - Digital Marketing Training Institute

IMPORTANCE  OF SEO• The search engine optimization is a tool that takes time to come into effect and

hence proper SEO strategies should be implemented. It is important to have patience to give your website the required exposure.

• SEO helps to reach the audience from all over the world whether your business is merely online or needs an online set up. SEO helps to improve the search engine rankings of any website. This happens because search engine takes all the data from these social media websites and bases their rankings accordingly.

• SEO help you to know about the various techniques and marketing tactics in order to market the product and service online by finding the appropriate keywords. In this competitive industry updating the content on regular basis is important to create an unique identity for your website

www.freelancersacademy.com - Digital Marketing Training Institute

Freelancers Academy helping students Learn and Earn

Freelancers Academy helping students Learn and Earn

• Freelancers Academy is not your usual SEO training institute. We at Freelancers Academy help students get exposure to live projects.• We also ensure our students can get freelancing opportunities in

module that they are most comfortable in.• Today Freelancing is a multi billion dollar industry. It is estimated

that by 2020 nearly 40 percent of the population would be freelancing.