Search Engine Optimization for Dummies Peter Kent.
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Transcript of Search Engine Optimization for Dummies Peter Kent.
![Page 1: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/1.jpg)
Search Engine Optimization for Dummies
Peter Kent
![Page 2: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/2.jpg)
Search Engines
• The proportion of visit that originate at search engine is significant – almost 50%.
![Page 3: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/3.jpg)
1. Pages that contain exact phrase
2. Words close together
3. Keywords in links pointing to page
![Page 4: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/4.jpg)
Pages Google Indexed
• site:domain.com
• site:www.nku.edu/~frank
![Page 5: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/5.jpg)
Invisible Pages
• Search engines ignore JavaScript<SCRIPT TYPE=“javascript” SRC=“/menu/menu.js”></SCRIPT>
• Search engine may not be able to index dynamic pages with GETparameters
• http://www.domain.com/....php?id=1
![Page 6: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/6.jpg)
Invisible Pages
• Frames don’t index well
• Images for links – search engines cannot read images.
![Page 7: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/7.jpg)
Keywords
• Pick search terms
• Foundation of search engine strategy
![Page 8: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/8.jpg)
Keyword Analysis
• How competitive is the search term
• Local keyword– real estate Cincinnati
• www.wordtracker.com– Tool to find popularity of keyword searches
![Page 9: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/9.jpg)
Places for Keywords
<head>
<meta name="keywords" content=“keywords">
<meta name="description" content=“keywords"> <title>keywords</title>
</head>
![Page 10: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/10.jpg)
Places for Keywords
<body>
<h1>keywords</h1>
<b>keywords</b>
<strong>keywords</strong>
<I>keywords</I>
<ul>
<li>keyword</li>
</ul>
</body>
![Page 11: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/11.jpg)
Improve Ranking
• Create a useful site with lots of interesting content
• Providing links to your pages with keywords
• Get others to link to use pages with keyword in the links
• Get high page ranked site to link to your site
![Page 12: Search Engine Optimization for Dummies Peter Kent.](https://reader036.fdocuments.in/reader036/viewer/2022082711/56649f0e5503460f94c222db/html5/thumbnails/12.jpg)
Tricking Search Engine
• Cloaking– One page of visitor – Another for search engine
• Putting keyword numerous times hidden on the page
• Can get you banned by Google.