InvestEricsson Optimization Crash Courseigation Flowchart Procedure_Ericsson
Search engine optimization crash course
description
Transcript of Search engine optimization crash course
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Search&Engine&Op+miza+on
crash&courseArtem&Daniliants&/&LumoLink
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Who$am$I?Marke&ng)nerd)with)passion)for)web)
technology
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Who$are$we?Interac(ve*online*marke(ng*agency*opera(ng*in*Finland*and*Russia
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The$Pareto$principleAlso%known%as%the%80–20%rule%states%that,%for%many%events,%roughly%80%%of%the%effects%come%from%20%%of%the%
causes
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I"want"to"show"you"that"20%"when"it"comes"to"SEO
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What%affects%search%results?
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Query&type
Is#this#query#about#a#film#or#a#company?
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Your%loca)on
Searching*for*"hotel"*yields*
different*results*in*Moscow*and*in*
Helsinki
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Authorship
Backlinks)play)a)huge)role)in)establishing)authorship
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Your%social%graph
Personalised+search+results+based+on+your+
friend's+behaviour
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Your%profile
Your%se(ngs%such%as%language
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Your%previous%behaviourDid$you$click$on$this$search$result$
before?
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What%is%SEO?
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Goal%of%search%engine%op0miza0on%is%to%get%high%quality(traffic%from%search(
engines
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Search!engine!op'miza'onWe#want#to#provide#best#result#for#a#
specific#search#query
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Search!engine!op)miza)onWe#want#to#tune#our#results#for#an#ever#changing#search#algorithm
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Search!engine!op#miza#onOp#miza#on*is*ongoing*process
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Black&and&white&hatIt's%not%really%about%apparel
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Why$SEO?
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Great&return&on&investment
In#most#cases
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Long%termKeeps%bringing%you%clients%for%a%very%long%
4me
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Easy%to%get%startedHard%to%master
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Always'evolvingThere%are%always%new%opportuni1es
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Key$factors$in$search$engine$op1miza1on
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Content• Ar$cles
• Files
• Videos
• Music0file
• Presenta$ons
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Technical)factors• How%well%does%your%site%work?
• How%fast%is%it?
• How%is%your%meta%data?
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Authority• Backlinks
• Authorship
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User%experience• Bounce(rate
• Average(/me(on(site
• Naviga/on
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Search'engine'op-miza-on'as'a'process
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#1#Research#your#niche
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Google&AdWords&keyword&planner
h"ps://adwords.google.com/KeywordPlanner
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#2#Create#op+mized#content
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Basics&of&crea+ng&op+mized&content
• Focus'on'few'keywords'found'in'Google'AdWords'keyword'planner
• Optmize'at'the'very'least'content's'?tle'and'descrip?on'around'keywords'selected
• Many'open'source'content'management'systems'provide'free'tools'that'help'you'op?mize'your'website
• For'example'Wordpress'SEO'plugin'for'Wordpress
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#3#Get#exposure#(links,#shares..)
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#4#Analyze#results
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#5#Repeat#forever#!
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Learn&more• Webmaster*Academy
• Beginners*guide*to*SEO
• Search*engine*op:miza:on*starter*guide
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Thank&you!Get$in$touch
!/@artemd
!/artem.daniliants
!/in/artemdaniliants
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Image&creditshttp://www.flickr.com/photos/14723335@N05/http://www.flickr.com/photos/vandinglewop/http://www.flickr.com/photos/magh/http://www.flickr.com/photos/financialaidpodcast/http://www.flickr.com/photos/96dpi/http://www.flickr.com/photos/bluefountainmedia/http://www.flickr.com/photos/djs1021/http://www.flickr.com/photos/ericconstantineau/