Search Engine Optimization & Content Marketing
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Transcript of Search Engine Optimization & Content Marketing
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SEO Feb 27, 2012At Chapman University, Orange
Search Engine Optimization
& Content Marketing
- Marieke Hensel
http://twitter.com/henselhttp://twitter.com/bpsocial
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Intro
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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What is Search Engine Optimization?
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
SEO Feb 27, 2012At Chapman University, Orange
![Page 5: Search Engine Optimization & Content Marketing](https://reader038.fdocuments.in/reader038/viewer/2022110118/554e22cdb4c90571798b4e53/html5/thumbnails/5.jpg)
Intro
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Etc.
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Intro
Market share Search Engines
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Intro
Pay Per Click vs. Organic
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Intro
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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4 ingredients for successfulsearch engine rankings:
1. Positioning2. On page optimization (code)3. Textual optimization4. Link building
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Positioning
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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SEO Keyword Success Formula1. High Number of Searches2. 100% relevancy 3. Low number of competing websites
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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On Page Optimization (code)
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
HTML Code
SEO Feb 27, 2012At Chapman University, Orange
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What platform are you using?
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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SEO friendly Platforms
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Check the speed of your website
http://www.websiteoptimization.com/services/analyze/
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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W3C Validation
The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3).
http://validator.w3.org/
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Robots.txt
http://example.com/robots.txt
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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RSS feeds (blog only)
Make sure your blog has an RSS feed and that it’s accessible through the homepage.
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Create a sitemap
Google Sitemapgoogle.com/webmasters/
Or through Wordpress plugin
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Textual Optimization
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the Title Tag
Keyword Use as the First Word(s) of the Title Tag
1
2
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SEO Feb 27, 2012At Chapman University, Orange
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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"><html><head> <title> Certified Personal Trainer - Orange County Fitness Bootcamp</title> <meta name="description” …….……….</style></head>
21
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the Root Domain Name3
vs
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in H1 Headline Tag4
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the Internal Link Anchor Text5
<a href=“http://www.ramadamaingate.com/category/blog/” alt=“Hotel Anaheim & Disneyland Blog”>Blog</a>
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the External Link Anchor Text6
<a href="http://twitter.com/hensel" target="_blank” alt=“online brand results strategist”>
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the First Word(s) in the H1 Tag7
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the First 50-100 Words in HTML8
Look in the Source code. What does Google see?
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SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the Page Name URL9
http://www.website.com/folder/keyword
Keyword Use in the Page Folder URL10
http://www.website.com/keyword/page
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the H2-H6 Headline Tags11
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the Image ALT Tags12
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use / Number of Repetitions in the HTML Text13
Use a Keyword Density tool:http://tools.seobook.com/general/keyword-density/
http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Or copy to Microsoft Word, and click on >Tools >Word Count
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in Image Names14
Example: keyword.jpg)
Before: <img src=“1.gif” width=“990” …
Now: <img src=“hotels-anaheim-ca.gif" width="990” …
SEO Feb 27, 2012At Chapman University, Orange
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Keyword Use in the <b> or <strong> Tags15
<strong>bolder text has more impact in real life</strong>
and it has more impact on the search engine’s index as well
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Keyword Use in the META Description Tag16
<meta name="description" content="Ramada Maingate at the Park is a Disneyland Good Neighbor Hotel. If you need accommodation near Disneyland, we're across the street within walking distance!" />
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Link building
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Manual link to your website
Automatic link to your website
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Never Ever!
Link Farms
Free for All link SubmissionTriangular Linking Schemes
Submission to 250,000 directories
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Be careful who you link to!
Firefox plugin that automatically shows Alexa ranking and Google PageRank in browser:
www.quirk.biz/searchstatusOr go to Alexa.com for Alexa ranking
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Internal links
-Make sure you can get from any page to any page easily.-Create ample links
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
![Page 52: Search Engine Optimization & Content Marketing](https://reader038.fdocuments.in/reader038/viewer/2022110118/554e22cdb4c90571798b4e53/html5/thumbnails/52.jpg)
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Author credibility is important
SEO Feb 27, 2012At Chapman University, Orange
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Get influencers to share your blog content/articles
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Links from other sites:
- Watch out for "NOINDEX,NOFOLLOW” in source code - Watch out for robots.txt* (file on domain)- Watch out for rel="nofollow” (in source code, next to link)- Slow website – Google doesn’t wait
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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External links – Social Bookmarking
-Stumble Upon-Digg-Del.icio.us-Reddit-Pinterest!
SEO Feb 27, 2012At Chapman University, Orange
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External links - Other
-Two-way trade-Directories in your industries (for businesses, events, trade organizations, chamber, etc)-Press releases (never forget!)-Guest blogging on other blogs-Comments on blogs-Wikipedia (if you can!)
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Why do people want to link to your site? Article?
-Similar industry, not competing, add-on-Good information, relevant info for their market-Credibility (Board of Advisors, awards)
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Create remarkable content
Submit great articles, graphs, pictures to StumbleUponTriberr.com – create join a bloggers communityBlog more…
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Make your website Social Media Friendly
-Facebook -Twitter-LinkedIn-StumbleUpon-Pinterest
Cevhershare pluginhttp://www.wpusta.com/cevhershare/
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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Optimize for business Home Page
1. City/Geographic Location2. Phone number 3. Call to Action + Form4. Call to action/Sig under blog post and/or have banner/offer on the side
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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http://twitter.com/henselhttp://twitter.com/bpsocial
SEO Feb 27, 2012At Chapman University, Orange
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Any ?Marieke Hensel
www.brandingpersonality.comhttp://twitter.com/hensel
1-877-747-3263
SEO Feb 27, 2012At Chapman University, Orange
http://twitter.com/henselhttp://twitter.com/bpsocial
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