SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen...
23
Demystify Digital Marketing: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh Benjamin
Transcript of SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen...
![Page 1: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/1.jpg)
Demystify Digital Marketing:SEARCH ENGINE OPTIMIZATION& BRAND AWARENESS
by Hugh Benjamin
![Page 2: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/2.jpg)
*Introduce Yourself
*NAME
*BUSINESS
*ONE GOAL FOR YOUR BUSINESS IN THE NEXT YEAR
![Page 3: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/3.jpg)
*What You Will Learn
Today
* How to Grow Your
Business
* SEO
![Page 4: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/4.jpg)
SMO
TRACKING RESULTS
GROW STRATEGIES
SEO
DIGITAL CONTENT
REPUTATION MANAGEMENT
* How to Grow Your Business Online
![Page 5: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/5.jpg)
INTERNET MARKETING
![Page 6: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/6.jpg)
![Page 7: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/7.jpg)
*SEO - What is it?
![Page 8: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/8.jpg)
*Keyword Targets
What is a keyword ?
How do you know which keyword to invest in?
Company Name
New Customers
![Page 9: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/9.jpg)
*SEO New Customer
![Page 10: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/10.jpg)
*SEO SEGMENT - How Does it Work?
![Page 11: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/11.jpg)
![Page 12: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/12.jpg)
https://moz.com/learn/seo/on-page-factors
![Page 13: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/13.jpg)
![Page 14: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/14.jpg)
![Page 15: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/15.jpg)
*Tracking Results
We Want Results – Not Busy Work
Metrics on Results
Tracking Trends
Google Analytics
Scaling Up in Business
![Page 16: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/16.jpg)
![Page 17: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/17.jpg)
![Page 18: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/18.jpg)
![Page 19: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/19.jpg)
![Page 20: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/20.jpg)
![Page 21: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/21.jpg)
![Page 22: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/22.jpg)
![Page 23: SEARCH ENGINE OPTIMIZATION & BRAND AWARENESS by Hugh … · home remodeling los angeles kitchen remodeling woodland hills room addition contractor los angeles general contractors](https://reader034.fdocuments.in/reader034/viewer/2022050115/5f4bf7505f8b17573e26da1c/html5/thumbnails/23.jpg)
Questions?Thank You for Listening