Social Media and Search Engine Optimization for Small Businesses
Search Engine Optimization and Social Media for Local Businesses
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Internet Marketing for Local Businesses Are there potential clients in your market area who are using the Internet to find services you provide? What can you do to attract as much of that audience as possible to your business?
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Transcript of Search Engine Optimization and Social Media for Local Businesses
Internet Marketing for Local Businesses
Are there potential clients in your market area who are using the Internet to find services you provide?
What can you do to attract as much of that audience as possible to your business?
Teaching Google
Google Local Search
Optimization Checklist
1: CANONICAL Business Listing
Name
Address
Phone number
Keep it simple.
Be consistent!*Your Website Should Support This.
Optimization Checklist 2. Google Places listing optimized
Google Places Analytics
Optimization Checklist3. Claim business listing in supplemental review and social interaction websites.
Optimization Checklist4. Get POSITIVE reviews from customers.
Help with rankings
Improved reputation
Optimization Checklist5. Develop Your Website and Social Properties
Introduce Your Businessto the Internet
Your Website Publish as much content as possible to
attract and convert potential clients:articles, images, videos.
Make sure to publish unique content, not syndicated.
Be careful about using website hosts that produce “custom” medical websites full of DUPLICATE CONTENT. Search engines don't like this.
Two Approaches
Do It Yourself
Use existing personnel
Hire an Agency
Focus on ROI
