Search Engine Optimization: A Survey of Current Best Practices Author - Niko Solihin Resource -Grand...
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Transcript of Search Engine Optimization: A Survey of Current Best Practices Author - Niko Solihin Resource -Grand...
Search Engine Optimization: A Survey of Current Best Practices
Author - Niko Solihin
Resource -Grand Valley State University April, 2013
Professor - Soe-Tsyr Yuan
Presenter – Wayne Yang
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Agenda
Background
Anatomy of a search engine
Optimization method
Manipulative optimization methods
Future of Search
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Background
In late 2012, Google claimed to have indexed over 30 trillion unique individual live URLs on the web
According to comScore, in 2011, approximately 5.2 billion searches performed every day, and 61,000 searches performed every single second every day.
=>The way we work, play, shop, and interact have changed, and the high demand for search will continue to escalate.
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Optimization method- Indexing
1. Crawlable Content and Link Structure
2. Index Optimization
3. Inspecting Indexed Pages ex:site:example.com/directory
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Optimization method- On-page Optimization
1. Title tags
2. Meta description tags
3. Heading tags
Other On-Page Optimization Techniques readable URLs with targeted keywords included Redirection:301 Moved Permanently and 302 Moved Temporarily
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Optimization method- Off-page Optimization
1. Link Building Anchor text Relevance Authority Trust
2. Social Signals
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Manipulative optimization methods - Content Spam
1. Keyword Stuffing
2. Doorway Pages
3. Cloaking