Search Engine Optimisation (SEO) Standard & Advanced · skills and SEO tips you will be able to use...
Transcript of Search Engine Optimisation (SEO) Standard & Advanced · skills and SEO tips you will be able to use...
Book onto one of our classroom courses and we’ll teach you the practical skills and SEO tips you will be able to use every day. Our training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.
"Great course, very knowledgeable and informative course leader. Got things across in an entertaining and informative manner. Would definitely use again"
Achieve strong performance organically and better understand how search engine algorithms work. We’ll teach you valuable SEO knowledge you can apply to your own websites and campaigns to propel you up the listings.
Introduction
Book today by calling +27 31 100 2345or email [email protected]
This course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.
The courseThis course is aimed at professionals with limited knowledge of SEO. During the day you’ll learn about the structures that need to be in place to implement your own SEO strategy and we’ll help you to identify quick wins and determine the elements that are needed to succeed in achieving longer term goals.
By the end of the day you’ll have gained the confidence to run your first SEO campaign.
What we’ll cover
Introduction to SEO› The evolution of Google and the SERPs› Key terminology & technology› Typical KPIs & benchmarking› Key Google algorithm updates
Research phase› Keyword research› Landscape analysis› Competitor analysis
Search EngineOptimisationStandard
Strategy phase› Creating a strategy
Onsite phase› Technical considerations/ audits› On-site optimisation essentials› URL structures› Writing content for your website› Page titles› Meta descriptions› H-tagging› Duplicate content issues› Internal linking policies› Importance of site maps/
information architecture› Image naming conventions,
alt & title tagging
Offsite phase› Off-site optimisation› Link building and online PR
Review phase› Goal reviewing & activity amending
Looking for a private training course?
We offer totally flexible training courses for any class size, on any date, at any location and with the content of your choice.
Standard
Book today by calling +27 31 100 2345or email [email protected]
R4,999 + VAT1 DayClassroom Course
Umhlanga,Durban
Advanced Search EngineOptimisationAdvanced
This level has been created for those already engaged with an SEO strategy and want to study more advanced techniques.
Looking for a private training course?
We offer totally flexible training courses for any class size, on any date, at any location and with the content of your choice.
The courseDuring the day, we delve deeper into the technology and psychology of SEO to see what works, what doesn’t, and why. Leading on from the Standard course, you’ll gain a deeper insight into technical SEO and be exposed to a wider range of techniques and approaches you can use commercially.
The Advanced course will teach you to analyse and assess what you should be doing, identify the tactics and strategies already being used by your competitors and empower you to take the appropriate steps to meet these new challenges.
What we’ll cover
Introduction to advanced SEO› Algorithm updates in-depth
Advanced technical SEO› Hreflang› Schema
› Structured data mark-up› Canonicalization› Pagination› Re-direct chains› Other typical e-commerce issues› Code bloat
Foundation link-building› No-follow vs followed links› Brand mentions› Citations› Wiki citations
Local SEO strategies› Local citations› Local links
Penalties› Panda› Penguin› Disavow file› Jellyfish Penalty Hub› Reviews (feefo etc)› Brand search & reputation
management› Introduction to content marketing
Book today by calling +27 31 100 2345or email [email protected]
R4,999 + VAT1 DayClassroom Course
Umhlanga,Durban
What to expect
Brain foodAs well as providing complimentary food and drink all day, we also believe that what you eat and drink when you learn is important too. Our menus are well known to improve brain capacity and concentration. But if chocolate helps you learn, then we have that too.
Our trainersMany of our trainers are practitioners within Jellyfish and work on real client accounts. We’ve taken this approach as it ensures that your teacher is current, knows their stuff and are teaching you the things that made us successful.
We take our training courses seriously and understand how important it is for you to get the most out of your day.
Our facilitiesWe have comfortable and modern facilities with the latest tech to ensure the optimum learning experience. We also run our courses in our offices, so expect to get a taste of real agency life while you’re with us!
Your itinerary
Your Day
Book today by calling +27 31 100 2345or email [email protected]
12:45 14:30 14:45 16:00Session 3 Break Session 4 Finish
9:00 10:30 10:45 12:00 Session 1 Break Session 2 LunchAM
PM
Corporate Credits Package
Corporate Credits The more you buy, the more you save
It’s a great way to provide flexible training at a time and location that works best for your entire team. Many clients also find purchasing credits in advance can be an effective way to allocate training budget for the year ahead.
Credits can be redeemed against any of our scheduled courses running at our Durban training venue and are valid for any staff member to redeem, any time within a twelve month period from purchase.
A flexible way to train your team
Book today by calling +27 31 100 2345or email [email protected]
Our Corporate training packages offer the perfect flexible training solution for businesses looking to train larger numbers of employees or developing skills across multiple disciplines.
The standard cost to buy a 1 day course is R4,999 excluding VAT per person.A 2 day course will redeem 2 credits. Discounted prices are based per person, per course credit.
R2,730.00 PP
30+ COURSECREDITS
R2,534.35 PP
50+ COURSECREDITS
R4,999.00 PP
1 DAY TRAININGCOURSE
R2,925.00 PP
15-30 COURSECREDITS
Our G
reat Location!
Would you prefer anon-site training session?
Our private training courses are designed to help you get the course you want, exactly the way you need it. Any course of any class size, on any date, at any location with the content of your choice.
Book today by calling +27 31 100 2345or email [email protected]
UmhlangaDurban
Get a taste of agency life at our headquarters in Umhlanga, Durban.
1 Richefond CircleRidgeside Office ParkUmhlanga