SEARCH ENGINE OPTIMISATION FOR SMALL …SEARCH ENGINE OPTIMISATION FOR SMALL BUSINESSES • MORE...

Jaroslava Vagner Svensson

Call me Jarka

Mobile: (+61) 0431774337 Landline: (+61) 08 7007 7054 www.websiteadelaide.com

[email protected]

wwww.websiteadelaide.com | Jaroslava: 0431774337

HOW TO BE FOUND ON GOOGLE


SEARCH ENGINE OPTIMISATION FOR SMALL BUSINESSES

• MORE THAN 950 MILLION ACTIVE WEBSITES • MANY TRILLION WEB PAGES, CONSTANTLY GROWING • ONLY ON GOOGLE OVER A 100 BILLION SEARCHES PER MONTH

IT IS EXTREMELY DIFFICULT TO MAKE IT ON THE FIRST PAGE IN A SEARCH

Big competition


On page SEO Start here!

Continuous work


ON-PAGE SEO


KEYWORD AND KEYWORD PHRASE

What do you think your potential clients would put in the Google search box

Use common words the public would use, consumer language (not professional words) Unless maybe you work business to business Example: people search “broken arm” a clinic might write “fractured upper arm bone”


KEYWORD PHRASE

1 keyword = not enough

Use a keyword phrase

Don’t compete with the world!!! Use local area words, villages, towns and names of locations (geographical words)


GEOGRAPHICAL WORDS


KEYWORD PHRASE Use words around your keyword phrase that are relevant to your keywords and your business


GOOGLE PLANNER How many searches on Google with your keyword phrase every month? Maybe use more specific keywords and more likely your potential client. What is the competition like: Low – Medium – High Low competion – low search volume – maybe your target client? High competition – high search volume – not looking specifically for your service? Play with your ideas of good keywords.


GOOGLE PLANNER


Target Keywords decided! Where on your website do you need to put them?


Website building systems


Domain name Domain names very important in search result

Try to use your major keyword or keywords in your

domain

You can have multiple domain names but still point to one and the same website

Example: www.klt.com.au Vs www.plumberadelaide.com.au www.plumberadelaide-klt.com.au


http://www.klt.com.au/�

http://www.plumberadelaide.com.au/�

“No explanation needed” domain name

A longer, but more self-explanatory domain name can be better than a shorter one that you have to spell out or explain.


Keywords in your domain Page 1 for “decking Adelaide”


Keywords in your domain The keywords needs to be present ON your website as well! This is an image.


Hyphen not always bad thing Now : experts-exchange.com Before : expertsexchange.com Could also be read as: ExpertSexChange.com


Domain name and email Always use you domain name in your email addresses example: [email protected] [email protected] not [email protected]


mailto:[email protected]�



Headings and subheadings The headings on all pages are extra important

for the search engines

include your keywords or keyword phrase

Headings should be around 40 characters long

H1 is most important and then all the way to H6

Try to divide your page in sections with more than one heading


Headings and subheadings


Menu

Menu names are important

Google reads the links in your menu Relevant and good words, (keywords if possible)


Menu


Text/Copy on your website Every page on a Web site - more than 500 words

Write text content that contains your keywords Most important keywords should be as high up on the

page as possible, not the end Repeat you keywords Use other words associated with your keywords


% of times a keyword appears on your page, compared to the total number of words on the page

never less than 2-3%

There are many sites where you can check: http://www.seocentro.com/tools/seo/keyword-density.html

Keywords needs to be keywords every chance keyword can be used keyword the keyword may be a keyword too many keywords or too few keyword

with keyword stuffing and keyword in too many keyword spots for keyword to be natural keyword.

Keyword Density


http://www.seocentro.com/tools/seo/keyword-density.html�



Bold Text The search engines considers bold text as

important text

You can make some of your keywords bold if relevant

OLD


Pictures

Name them something relevant to your business or your keywords, jaroslavavagner.jpg and not 0234.jpg.

All pictures should have some alt-tags and image title tag.

Example: <img src=“pepperoni_pizza.jpg” alt=“pepperoni pizza” title=“pepperoni pizza with proper distribution of pepperonis”>

filename/folders for your images should also have

relevant names


Internal links

Never use the link words “click here”

Link back and forth inside your website

Linked words will benefit from being surrounded by relevant words Rugs and carpets should be cleaned with our products for best result. You can order our cleaning products for rugs and carpets here.


Internal links


Linked words Linked words should be present on the page you are linking to.


Site map page

Add a site map so that visitors

and search engines can browse ALL your pages easily

The search engines likes site maps and this way they can almost guarantee that all your pages will be crawled and indexed by them


Extra page and a great place to easily include all good search words

Save yourself time and show the customer you

have their concerns foremost in your mind

FAQ


Meta Codes In the coding of you website

Joomla and Wordpress websites

you can change them yourself

Html and other systems your web designer will be able to help you with them

Meta Title Meta Keywords

Meta Description


Meta Title Meta Title is probably the most important code on the website!

Visible at the top of the browser

Website Adelaide – Website design for small businesses 55 characters

Meta title tag = 65 characters


Meta Title

The meta title should be different on every page

The keywords should be in the beginning of the phrase

Words in the title should also be present somewhere on the page in the copy/text


Meta Title


Meta Title in Google search


Meta Title In Google Search

<title>Starbucks homepage</title>

Is not as good as <title>Starbucks coffee</title>

If a title tag is missing, or if the same title tag is used for many different pages, Google may use some other text from the page


Meta Description

Your keywords should be as early as possible in your description

<meta name="description" content=“Website Adelaide building professional, responsive and affordable websites for small businesses on a smaller budget. Contact Jaroslava for a WordPress website."> 159 characters

All characters are counted, including spaces

Meta Description Tag = 156 characters


Meta description in Google


GEO Meta Tags <meta name="geo.position" content="-34.92577,

138.599732"> <meta name="geo.region" content="AU-SA"> <meta name="geo.placename" content="Adelaide,

Australia">


Jaroslava Vagner Svensson Mobile: (+61) 0431774337 Landline: (+61) 08 7007 7054 www.websiteadelaide.com


SEARCH ENGINE OPTIMISATION FOR SMALL …SEARCH ENGINE OPTIMISATION FOR SMALL BUSINESSES • MORE...

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