Search Engine Optimisation - SEO

What is it – and how can my business benefit?

John Owens

Agenda• What is SEO?• How do Search Engines actually work?• SEO Fundamentals• What’s the one thing we can do to get better placed

in the Search Engine results?

• Faster broadband• Questions

What is SEO?• It’s the process of making sure your website is easily

visible and understandable to Search Engines such as Google

• The more they understand about your business via your website, the more likely your site is to be listed higher on the results page for a relevant search term

• Which means that you’ll have more visitors clicking onto your site – and potentially more business

We are here today!

Which Search Engines?

= 90%= 4.8%= 2.3%

= 60%

= 95%

What does it mean?

What does it mean?

Bottom of Page 1 for same search term

Your firm….

(Link to Google Places too)

SEO Fundamentals• What visitors are you looking for?

• What will potential customers type in? Do they know the technical term for your product, or would they use something else?

• Cultural context – pavement/sidewalk, duvet/doona

• Review competitor sites, identify relevant words and phrases

SEO Fundamentals • Use (free) Google tools to see which phrases you

need to incorporate & are actually being searched for – (the “Google Keyword Tool”)

• Build relevant content around them

• Optimise EACH page, not just your home page

The one thing……

Title tags

You need to be able to edit your site

•You need good, fast broadband connectivity to benefit your business

•Effective web usage is part of this•The Superfast Broadband for Notts project

aims to deliver:

•24Mbps to 90% of county

•2 Mbps minimum to the rest

•Check at www.speedtest.net

Faster broadband

Questions?