WHAT IS IT AND HOW CAN YOU SUCCEED IN A

SHIFTING WORLD OF SEARCH MARKETING?

IMD – MAY 2018

SEARCH ENGINE OPTIMISATION –

YOUR NEXT 30 MINUTES

• What is SEO?

• SEO in 2018

• What you should look for

• What next for SEO

AGENDA

WHO AM I?

• Started Adido in 2003

• Worked in search for last decade

• Now CEO

• The future is fascinating

• I like to swim

• @andy_head / @adido

ANDY HEADINGTON

WHAT IS SEO?

https://www.wmegroup.com.au/seo/the-changing-face-of-search-engine-market-share/

https://www.surefiresearch.com/seo/seo-basics-2017-three-things-need-focus/

https://www.slideshare.net/randfish/the-search-landscape-in-2017/13-If_We_Assumed_There_Are

https://blog.dscout.com/mobile-touches

2017https://moz.com/blog/google-organic-clicks-shifting-to-paid

https://moz.com/blog/google-organic-clicks-shifting-to-paid

https://www.slideshare.net/randfish/the-search-landscape-in-2017/13-If_We_Assumed_There_Are

https://www.slideshare.net/randfish/the-search-landscape-in-2017/13-If_We_Assumed_There_Are

https://www.statista.com/statistics/266206/googles-annual-global-revenue/

https://www.theguardian.com/business/2017/jun/27/google-braces-for-record-breaking-1bn-fine-from-eu

SEO IN 2018

SEO IN 2016

WHAT YOU SHOULD LOOK FOR

We offer web design services in Hampshire and SEO services

Hampshire web design services

Dorset web agency

An award winning web design Dorset company

• Don’t assume your web designer has done all of these!

• Carry out some of your own tests for speed etc

• Cross link internal pages

• How does the page render on mobile?

• Should have done this for PPC!

• Carry through your PPC results for maximum effect

• Ensure target phrases are used in content

• Title tags! Make use of them!

• Very hard to do successfully but very important

• Check your competitors for places to get links from

• Make sure you use your target phrases in your links

https://search.google.com/test/mobile-friendly?id=kAYZA0xrTO6mSeBT02gFOg

META descriptions- Used in search engine results pages – 120 characters for mobile, 300? desktop - Good way to ‘hook’ users into your website

TITLE tags- Most important thing to change – 55 characters on desktop - Good titles, help rankings. DO IT!

META keywords- What a lot of people believe SEO is- NO value for SEO – PLEASE don’t waste your time

https://8ms.com/2013/10/23/ultimate-video-optimisation-guide-seo

https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-backlash/

WHAT NEXT FOR SEO?

https://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917

http://www.seerinteractive.com/blog/ok-google-focus-voice-search-2017/

https://econsultancy.com/blog/69880-what-are-rich-search-results-and-how-can-you-get-them/

https://econsultancy.com/blog/69880-what-are-rich-search-results-and-how-can-you-get-them/

https://www.seroundtable.com/google-get-the-answers-youre-looking-for-added-web-25691.html

https://waymo.com/

Imagine if everyone could get around easily and safely, without tired, drunk or

distracted driving. Time spent commuting could be time spent doing what you want,

as the car handles all of the driving.

https://x.company/loon/

WHAT YOU SHOULD DO NOW

• Think users first – what are their problems?

How can you help them?

• Get someone who knows what they are doing

to check the tech (links, penalties, indexing)

• Make sure your mobile works well on mobile

• Google is NOT your friend – keep your friends

close, your enemies closer!

WHAT CAN YOU DO?

EXPLORE. CAPTIVATE.CREATE.

© Adido

01202 586 300

HELLO@ADI.DO

WWW.ADI.DO

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