Search Engine Marketing & SEO - 2010 - User-Generated Content
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SEO 2010 A User’s World Barbara Coll CEO WebMama.com Search Engine Marketing Services
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Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.
Transcript of Search Engine Marketing & SEO - 2010 - User-Generated Content
SEO 2010A User’s World
Barbara CollCEO WebMama.com
Search Engine Marketing Services
Control Issues
YES!- Corporate Website
Content- Structure of YOUR
online community- Blog Postings- News releases- Twitter Feed
Maybe? Assume NO!- Review sites- Twitter mentions- Non-corporate blog
postings- Facebook
2010Reviews, Rants, and Raves
http://ca.search.yahoo.com/search;_ylt=A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2=sb-top&fr=yfp-t-715&rd=r1&sao=0
Provide a location
Provide content
Engage with the community
Spread the word
Suggest an action
SEO Best Practices - Communities• Ensure indexability of communities platform• Determine the top converting keywords• Treat pages like regular content pages that need
to be optimized– Titles, meta descriptions – feed automatically from content– H1, H2
• Create the categories with keywords in mind• Create initial threads with keywords in mind• Decide on key set of tags to be used/selectable• Call it a forum and a community
Get Visible
Dominate the search results
Barbara C. Coll, CEOWebMama.com Inc.
webmama.comblog.webmama.com
Twitter: @webmama
