Search engine marketing for personal and project branding
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Transcript of Search engine marketing for personal and project branding
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Search Engine Marketing for Personal and project Branding
Cherubim Mawuli Amenyedor@mawulicherubim
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Why Search Marketing?• Over 2 trillion search queries annually• Search impacts all areas of marketing• Not so expensive but strategic• PPC vrs Organic
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Search Engine OptimizationSimply the act of modifying a website/page/app to increase its ranking in a search engine Tip
There is no cost per click. It is free. It requires a great deal of experience to execute properly.
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Search Engine Marketing.(Google Adwords, Bing Ads)
TipThere is a cost per clickIt requires a good level of experience too.Inexperience may throw good cash in the bin.Good for certain products over others. What products?
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Google has dominated the search engine market, maintaining an 89.44 percent market share as of the first quarter of 2016.
TipGoogle has more successful CTR than other search engines (18.83%)Bing. Baidu. AOL. Ask. Altavista. DuckDuckGo
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The best place to hide a dead body is page 2 of Google Search Result Page. Tip
Optimize your personal name profile so well in the 1st page ranking.Your brand is very important. Define the result you want to be seen about you.
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Search Engine OptimizationAcquiring sales leads.
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Contents• What is SEO?• Google’s Algorithm.• Why use search marketing?• Ranking High.• White Hat & Black Hat SEO• Conclusion
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What is SEO?• The process of affecting the visibility of a website/webpage in a
search engine’s natural (organic) or paid (inorganic) search results.
• The process of getting traffic from free, organic or natural listings from search engines.
• SERP (Search Engine Results Page)
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• Content Strategy
• CMS sites• Optimise your
images• Responsive
sites
Ranking high
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Google’s Algorithm
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White & Black Hat techniques
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PPC Advertising
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What is PPC?•A form of internet advertising where advertisers pay a website owner whenever their ad is clicked on.
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Why is PPC IMPORTANT?
Awareness Interest Consideration Intent Purchase
Search PPC Ad Click
Lead Sign Up
Nurture
Convert
Original Sales Line
PPC
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Some jargons• CPC – The amount you pay for a single click on your ad.• CPM – The amount per mille impressions of your ad.• CPA – The amount you pay for visitors completing a specific
action on your website. • CTR – The number of clicks on your ad divided by the number of
impressions.• ROI – Return on Investment
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GOOGLE ADWORDS
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GOOGLE ADWORDS
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PPC…
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Keywords research
• Broad. Eg Keyword, Software
• Phrase. Digital Marketing
• Exact. BeeSavers• Negative; -free
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PPC PROCESS
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